Marketing Your Franchise Online

Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Design a very simple web site.I've visited quite a number of company web sites, and their franchise page is sometimes hidden under layers of beautiful flash pages. If you... Read More

Five Marketing Tips to Double Profits

It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising. It begins with having the proper mindset. These five ideas will send you on the right path to building a solid marketing foundation for your business.1. Start with yourselfAsk yourself this: are... Read More

Sell More Online By Offering a Big Fat BONUS!

I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarely the most effective. When Businesses are forced to use creativity and ingenuity to market on a budget, that... Read More

Five Joint Venture Marketing Skills A Small Business Owner Must Have

Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time.For the joint venture partners, this usually translates into more visibility, more clients and more... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.So, what makes a good guarantee? Besides the obvious, "I guarantee it," strong guarantees... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference... Read More

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results

The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren't sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the sit down dinner with the entire family. When these occasions due occur it's usually a holiday or a special occasion.What this means to... Read More

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Simplicity In Marketing

In a world that is spinning out of control; with... Read More

7 Simple Marketing Tips

Here are 7 simple marketing tips to help you boost... Read More

Using Purchased Leads

A little advice about using leads that you purchase from... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility

In today's competitive world of business, it takes moxie and... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

Target Marketing: The Bell Curve

Finally, Something You Learned In Math Class Makes Sense In... Read More

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy,... Read More

Who Is Your Market and Where Are They?

An important part of planning your business is to know... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For... Read More

Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

Top 10 Tips To Market & Build Your Professional Practice

In building and running a professional practice (or any small... Read More

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works... Read More

10 Important Marketing Tips

Each of the following Ten Marketing Tips is based on... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

Creative Emulation

In business we have a number of ways or tools... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

Cook Up Something Special: How To Create A WOW Experience For Your Clients

My niece recently graduated from high school, and my family... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

Gain the exposure you need to succeed with these ten... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

Five Marketing Tips to Double Profits

It's a startling fact: almost all entrepreneurs aren't marketing their... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More