Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and 'real' content to maximize readership.It's that time of year when the old college roommate sends 'round his or her annual holiday newsletter. Admit it, you're happy to hear from them, but it's usually too long and it's all "me, me,... Read More

Advertising Your Private Practice: Beware of the Problems-Part 1

One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with... Read More

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where... Read More

Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight.Is it "Hispanics" or "Latinos"?Hispanics and Latinos have hotly debated... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and... Read More

Marketing to Women -- Can I Buy You A Clue?

A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder.He was... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not?... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links, you're not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What to do?It's not necessarily the method you're using, it may be the approach.If you know anything about... Read More

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The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living... Read More

8 Instant Ways to Create Consistently Successful Marketing Campaigns

It's almost a given that when I speak to a... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Postcard Direct Mail Marketing Tips And Ideas

Postcards are perhaps the least expensive way of reaching a... Read More

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic... Read More

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy,... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

Your Ultimate Competitive Advantage

The biggest secret to success in business is to always... Read More

Secret Marketing Plan

Many people have asked me what was the secret to... Read More

How to Pick a Winning Business Name

What's in a name?Think of your business name as an... Read More

Explode Your Sales With Free & Exclusive Content

Offering free and exclusive content to ezine publishers and webmasters... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

Networking, iNetworking, What Is The First Rule?

Networking on the Internet is the same as networking in... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results

The usual complaint from companies is that Marketing simply does... Read More

The 5 Musts of Marketing

For most of the small business owners I work with,... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More