You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential.It's very easy to tap into its power -- and it is very powerful. What could... Read More
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call.... Read More
When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain;... Read More
First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In... Read More
Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey's philosophy, "start with the end in mind." The biggest advantage to a countdown calendar is that it makes you think and focus harder as well as... Read More
The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available... Read More
So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for. And you send the survey to your in-house list--but the flood of responses you're expecting is only a trickle.While direct-mail marketing typically enjoys response... Read More
Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people.It also goes against human nature to narrow your focus in order to grow a business.... Read More
With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. Wine can be used more creatively and productively to connect to this target audience.For example, wine... Read More
Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. Cleaning business or any... Read More
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HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
If you take a look at the features that different... Read More
We live in an unprecedented era of communication. Because of... Read More
Simple low-cost postcards have become a valuable business tool for... Read More
For most businesses, making a sale is all important. However,... Read More
Exhibiting at trade shows can be a cost-effective way to... Read More
We all know the saying, "Failing to plan (prepare) is... Read More
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
Is your business growing, or are you on a plateau... Read More
It's a sunny morning and you're sitting in your office.... Read More
Without new business, your restaurant won't be able to grow.... Read More
Whether you want to admit it or not, soap operas... Read More
We all know the value of writing articles for promoting... Read More
Marketing to women entrepreneurs is not difficult. You just have... Read More
IntroductionMany businesses and organisations have a perception that marketing means... Read More
Marketing calendars are used by many businesses to help keep... Read More
Yellow Page users are the hottest of all prospects ?... Read More
CD Business cards allows any type of business that dynamic... Read More
Many artists create art but when it comes to marketing... Read More
Owning a small business isn't easy, especially if you are... Read More
It's almost a given that when I speak to a... Read More
"Cross promoting with other businesses can give you a significant... Read More
We live in a world of noise ? not just... Read More
I spend a lot of my time reading books and... Read More
It's interesting to see how resourceful people become when starting... Read More
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Online Communities are all over the Internet and attract lots... Read More
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
When Advertising, it's not always better to be the lone... Read More
In a world economy that is in constant flux and... Read More
The intellectual property transfer market is now estimated to be... Read More
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
Direct marketing is built on four things. The other way... Read More
If you are not using flyers in your business you... Read More
If you're in the IT business, that's an important question.Most... Read More
If I were to ask you right now, what marketing... Read More
The key to great exhibiting is marketing. But marketing is... Read More
Donors read postscripts. This is a sad but important reality... Read More
Business card size works well for invitations to special events.What... Read More
Once you have the attention of a business prospect, at... Read More
The goal of successful marketing is to create long lasting... Read More
How to Gain your Prospective Clients' Attention and Generate the... Read More
'Word of Mouth' is still one of the most effectivemarketing... Read More
I was about seven or eight years old when I... Read More
It was the fall of 1998 when I had just... Read More
Multi-level marketing is really a partnership. You go into... Read More
I went to a networking event the other day where... Read More
What if -- every time you had a networking appointment... Read More
How often do you sit around and wonder how to... Read More
Most people mistakenly assume that when you talk about marketing,... Read More
Effective marketing for the small business begins with market researchIf... Read More
Every business - particularly small, entrepreneurial or professional businesses -... Read More
Small companies that rely on business-to-business sales often find it... Read More
Too often we small business owners get caught up in... Read More
It is a well known web site marketing strategy: To... Read More
You've heard variations of that saying your entire life. Consider:... Read More
You followed time-honored online marketing techniques to the letter: you... Read More
Some people use the words "client" and "customer" interchangeably or... Read More
A new client recently emailed us a brief here at... Read More
People are known to shop on impulse- buying an item... Read More
Wouldn't you love a simple formula for easily growing your... Read More
The Logo: a little historyLogotype, commonly know as a logo,... Read More
This newsletter is full of opportunities staring you in the... Read More
When marketing your practice, as well as designing yourbrochure, web... Read More
Small business marketing is not like taking a family vacation.Did... Read More
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