Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. This lady said, "I don't know how they got my name but I sure am pleased... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles.Guess what? I've got another incredible marketing secret for you.While online marketing has unlimited potential it often misses a... Read More

How To Start A Mail Order Business

The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail.Therefore, to start and succeed in a mail order business of... Read More

Loan Officer Marketing ? How to Target the Right Agents

Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this... ...One day he invited an agent to lunch. During the course of the meal, the loan officer told the agent every reason why they should do business together.By the time they... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions one... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form new business relationships and raise your business's profile while lending a hand to a good cause. However, unless you take care, it can also become all-consuming, with little return (besides creating good karma).There is nothing wrong with good karma, or... Read More

Developing the Unique Selling Proposition

The "Unique Selling Proposition" advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor' offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prospect. Finally, the... Read More

Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly takeover of our planet they would seek to make sure they understood our way of life and our way of thought.The only way they could accomplish their objective would be by asking questions which they could genuinely understand and then... Read More

Secrets of Trade Show Success

The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales.Annie and her all-woman cowpoke staff were confident thousands of American... Read More

Write Better Web Content

If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business... Read More

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Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking --... Read More

Your Elevator Speech ? Have You Updated Yours Recently?

Do you have an elevator speech? Does it get people's... Read More

Are You Overlooking Your Hidden Profit Centers?

There are other names given to "Back-End Selling". You may... Read More

Five Most Common Mistaken Beliefs About Joint Venture Marketing

Apart from being the fastest, easiest, and most profitable strategy... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic... Read More

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

9 Highly Effective Marketing Tips

Here are 9 low-cost but highly effective marketing tips to... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation... Read More

Chill Out With A Summer Time Marketing Plan

Is your business experiencing a summer time slump? Traditionally only... Read More

How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!

Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More

10 Packaging Tips That Will Make Consumers Buy Your Product

The customer is king/queen. We have all heard this mantra.... Read More

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen!... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

Walking Talking Advertisements

So you've made a sale. Great!Now what? You're not just... Read More