8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.Worse, many small shops hate marketing so much that they literally avoid... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought that comes to mind is, "What is is going to cost?" While marketing and advertising should be part of any well-considered budget, there are a number of opportunities to market your business for free that are often overlooked.Clubs & OrganizationsMost... Read More
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?2. To whom are you going to be mailing these cards? Which begs another question:... Read More
Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf... Read More
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the business you could ever handle? Charge almost nothing.That's the approach employed by busy fools anyway.Are you a busy fool? Here's a test... If nobody has ever complained about your price then you probably are.High Prices Are A Sign of High... Read More
What Does Marketing Mean?
You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and "promotion." These terms carry a different tune.Marketing means informing your... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. Here are 12 tips for developing an effective questionnaire.1. Write a good introduction - The beginning of your survey... Read More
Are You Losing Business?
As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don't follow up? You are caught up in the business of running your business you don't take the time to follow... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only after they have wasted large sums of money by copying their competitors with "me... Read More
The Secrets of?
A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that... Read More
|
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Have You Tried Cause Marketing?
To help promote your small business or professional practice, consider... Read More
Step by Step Guide to an SMS Campaign
SMS is good for:? Short lead times and immediacy ?... Read More
Two Methods of Marketing Using Joint Ventures
Whether you're a contractor a local merchant with 150 employees,... Read More
Top Five Tips For Designing Marketing Strategies That Get Results
"But this won't work" said Steve. "I've tried it in... Read More
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the... Read More
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer,... Read More
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in... Read More
How to Use Your Newsletter to Research Your Market
A few decades ago, in the early days of automatic... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: ... Read More
Mortgage Marketing - How to Earn More Business From Realtors®
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
To Web or Not to Web?
Do I need a web site? That is the question... Read More
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place... Read More
Incentives For Customers? Whats New?
Lost & Found for the 21st CenturyHere in the 21st... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade... Read More
How Can I Get Name Recognition?
Some of the ways in which to get your "name... Read More
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities... Read More
Words that Sell
We all know the English language contains hundreds of thousands... Read More
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading,... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote... Read More
Marketing The Real You
I often wonder how the practice began of pretending to... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company... Read More
Direct Marketing Puts Information In The Buyer?s Hands
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
You Must Get Going If You Want To Get Growing
For many of service-based businesses out there, it's not that... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that... Read More
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
A marketing tag line is the one or two line... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
Writing Sales Letters That Sell
The most important part of any marketing you do is... Read More
Writing A Marketing Strategy
It is my belief that if anyone is to suceed... Read More
Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.Choosing... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
The Battle of Positioning -- Altruism or Paranoia?
Competition in the past has embodied such beliefs of "kill... Read More
Refresh Your Web Site
So you have a Web site. And so does most... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing... Read More
Marketing Success Defined
How do you personally define success? High income? Substantial net... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten... Read More
Direct Mail Response Rates Mislead if You are Careless
I could tell you that the average temperature in the... Read More
Turbo-Charge Your Viral Marketing- Five Easy Ways
The world of marketing has changed. With increasingly better educated... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important.... Read More
Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal... Read More
Effective Marketing
For any business to be successful whether on or offline... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Marketing |