Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. They're just about ready to spend cash. Advertisers target "Now Buyers" because the pressure is on to make sales immediately. And, they know these prospects... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism."Your sales letters must... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper.""Wow, that must be expensive," I exclaimed. "Are you getting results from that investment?""I sure hope so! My advertising budget is about $475 a month but I've never really tracked... Read More
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.To emphasize the fear based factor, the website... Read More
Marketing Strategy - Getting the Marketing Groove
Wouldn't it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that continues to be highest in the minds of small business professionals.Let's really consider... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out. Here are some tips on how to get them and use them: Send follow-up letters. Two to four weeks after working with a customer, send a survey letter or postcard. Be sure to leave space... Read More
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities of 1 to 1,000.Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect's morning mail!Postal mail is growing in importance as the volume... Read More
The Marketing Plan and the Four P?s
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" ? Product, Promotions, Price, and Place.Products and/or ServicesThe first "P" stands for Product, but includes all products and services that the... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then... they just let it sit in the cyber space without generating any new leads.Listen, if you hired a sales person for your business and they didn't... Read More
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Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients... Read More
Multicultural Marketing ? Taking Care of Business At Hand
Multicultural marketing mirrors the changed face of America and is... Read More
The 5 Musts of Marketing
For most of the small business owners I work with,... Read More
Good News Travels Fast
This newsletter is full of opportunities staring you in the... Read More
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's... Read More
Behold the Power of the Tip
You are an expert. You have lots of content -... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
Testing Your Way To Prosperity
I have always enjoyed talking to a Realtor friend of... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade... Read More
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal... Read More
Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits
"What do you do?""I'm a CPA. What do you do?""I'm... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of... Read More
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
Will Googles Gmail spell trouble for Email Marketing.
We wait with baited breath for the anticipated launch of... Read More
Marketing Is A Long-Term Investment
"Dig your well before you're thirsty" is the title of... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
Who Is Your Market and Where Are They?
An important part of planning your business is to know... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop... Read More
Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and... Read More
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually... Read More
Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks... Read More
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Testing Your Way To Prosperity
I have always enjoyed talking to a Realtor friend of... Read More
Using Purchased Leads
A little advice about using leads that you purchase from... Read More
Have Something Good To Say
If you don't get this right, you can just forget... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
Motivating Your Target
There's just no time to waste in a cyber day;... Read More
How to Conduct a Successful Fax Marketing Campaign
1. Focus your fax marketing on one objectiveFax is a... Read More
How To Successfully Launch A New Business Activity
I often talk with business owners who tell me how... Read More
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