Market Planning -- Getting the Word Out
"There are those who get things done and those who think about getting things done." --Col. Wesley L. Fox, USMC (Ret)Marketing cannot be hit or miss; it must be part of your business model. Formal market planning systematically addresses getting profitable new business while maintaining and increasing the profitability of... Read More
How to Set Up & Organize Your Customer Mailing List For Optimum Results
Your list of customers who have previously bought from you isyour most important asset. These are the customers who willprovide you with return business, which is more profitable thanthe first sale. But, are you getting the most from your customerlist? There are some secrets you should know, so you can... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.Worse, many small shops hate marketing so much that they literally avoid... Read More
Marketing Through Associations
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing through associations.Why would anyone... Read More
6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark. It's the intangibles which make Big Ticket marketing tougher to come... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you.Successful fundraising letters share a number of things in common. Once you know what these things are, your letter is already half-way written. Before I share what they are,... Read More
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this?why would one take something that is going good ? no.. great ? and change it? Obvious answer is to make it better. Not!In business... Read More
Who are Those People Youre Selling To?
If you're in the IT business, that's an important question.Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from home'.What about your targets? Perhaps 'businesses running Microsoft Exchange', 'people... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss.... Read More
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.The three fundamental elements of any system are; Replication, Duplication and most of all Retention.A newbie or... Read More
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Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
The Real Marketing Genius
I spend a lot of my time reading books and... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it... Read More
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend... Read More
Getting More From Your Customer
We are all customers of one product or another. How... Read More
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increase sales... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative... Read More
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers... Read More
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses -... Read More
Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Basic Brand Building
A brand is the essence of who you are. The... Read More
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means... Read More
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your... Read More
Have You Captured Me Today?
There are many Web sites I visit every day and... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8... Read More
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
Stretch Your Marketing Reach
One of the most cost effective marketing strategies you can... Read More
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ?... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing... Read More
Principles of Marketing 101
Marketing results should be measured in only one way ?... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how... Read More
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen... Read More
Questioning the Data of Demographic Off The Shelf Marketing Products
I have been working on a direct mail campaign for... Read More
Marketing to the Affluent - with Wine
With its association to an affluent, sophisticated lifestyle, wine can... Read More
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret... Read More
Turning The Casual Scanner Into A Buyer
The world is full... Read More
Multicultural Marketing ? Taking Care of Business At Hand
Multicultural marketing mirrors the changed face of America and is... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
How To Recover Your Almost Customers
You'll always need to find new prospects for your business.... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out.... Read More
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
First Steps to Developing a Marketing Plan
Direct Mail . . . Newspaper . . . Radio... Read More
Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in... Read More
How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies,... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
Nine Must-Do Positioning Steps
Every professional or consultant knows that clients typically hire people... Read More
Joint Venture Marketing: What and Why
What is a Joint Venture? A joint venture is an... Read More
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
An Example of Understanding Consumer Thinking
A church in my community provided me with one of... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
The Seven Deadly Sins of Ineffective Nametags
Your nametag can be your best friend. It can be... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale... Read More
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