Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U.S. It's what journalist James Bone of the Times of London called... Read More
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.Hint at the... Read More
Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Some of these discussions get very heated while others go by nearly un-noticed. Spammers have made their mark... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both long term and short term profitability in your marketing programs and assumptions that go into conducting a break even analysis. Here in part 2, I will look at three different break even formulas.Figuring Break Even PointTo figure the break even... Read More
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for creating a winning proposal. In some instances, these components are all a prospective client needs to make a determination and award the job. Be sure to carefully review the request for proposal to determine the amount of information you need... Read More
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. I mean, I write, communicate and persuade using... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot and delivered to the door?" Global Positioning System (GPS) technology!Here's how you can... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.Until I gained clarity.Clarity means:1. To know what you want2. To Know why you... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you... Read More
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The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for... Read More
Becoming The Obvious Choice In A Sea Of Competition
Differentiation, niche marketing, and positioning. These and other related business... Read More
Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!
Have you ever sat down to write a sales letter... Read More
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet... Read More
10 Important Steps to Mail Order Success
There are a number of difficulties a beginning entrepreneur may... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has... Read More
An Example of Understanding Consumer Thinking
A church in my community provided me with one of... Read More
How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next Level... Read More
Creating Customer Value
The purpose of business is to create and retain a... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ
How smart is your marketing? Do you follow the crowd... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
D.A.N.C.E. With Me
Recently, a client asked what he could do to help... Read More
Take My Commitment (to Your Biz) Quiz!
Starting and managing a successful small business takes time, energy,... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic... Read More
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe... Read More
Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
How to Conduct a Successful Fax Marketing Campaign
1. Focus your fax marketing on one objectiveFax is a... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices.... Read More
Your Elevator Speech ? Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's... Read More
Want to Increase Your Business? First You Need to Understand where You are at!
Are you having trouble understanding basic situational marekting concepts? Then... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
The Benefits of a Marketing Plan
What is a Marketing Plan? Marketing is to do with... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
How to Brief a Marketing Agency
A new client recently emailed us a brief here at... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You... Read More
The Apprentice: 5 Lessons in Marketing
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers!... Read More
10 Important Steps to Mail Order Success
There are a number of difficulties a beginning entrepreneur may... Read More
Creating Customer Value
The purpose of business is to create and retain a... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
Sell More Online By Offering a Big Fat BONUS!
I don't know about you, but I secretly love watching... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all... Read More
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra.... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever... Read More
5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website
A marketing tag line is the one or two line... Read More
Small Business Bonzai Marketing
Do you own a small business? Do you wish to... Read More
Great Marketing is Like Making a Great Movie
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Basic Brand Building
A brand is the essence of who you are. The... Read More
Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Too many loan officer websites look like congested intersections, information... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?-... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are... Read More
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of... Read More
Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
The Easiest Small Business Direct Marketing Tip You?ll Ever Get
This really and truly is the easiest (and most profitable)... Read More
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