Bedroom Marketing

Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing.I don't care if you're a female or a... Read More

Promotions That Build Profit

Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with something that they love. Take coffee for instance. How much of America, or the world for that matter, would still be asleep if it weren't for this dark, smoky beverage?Now, coffee is messy without a receptacle. You can't have coffee... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. You can try to sell to a person by appealing to his intellect i.e. by providing dry facts.... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.This is not to say that creativity always costs more... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site, http://www.abundancecenter.com/forms/main.htm).... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file."How do you start a swipe file? By watching your mail! Save all the postcards that... Read More

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.If this year... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. 1. Provide a map of the show floor that matches the live show. Link each booth... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you're selling, but I still see the flow for virtually every small business. If you acknowledge and understand the flow for your own business then you can implement... Read More

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A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

What IS the Difference Between Marketing and Sales?

There seems to be a never ending argument among marketing... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you... Read More

6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business

Did something catch your eye in a direct mailing this... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough... Read More

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes to 80%... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)

Used the right way and with the right audience, postcards... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy,... Read More

Burnout

Today I want to share a question from a reader... Read More

Getting New Clients - When Only a Few is More Than Enough

Many of the business owners I speak with are looking... Read More

Youre Halfway There!...Or Not Part 1

The year is almost over and the last half of... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business... Read More

Marketing: Are You Focused?

In early 1992, President George H.W. Bush was riding high.... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Top 10 Ways to Create and Manage Opportunity

Most of us are used to the concepts of risk... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

Mailing Lists ? Keeping it Simple

The right direct mailing list targets people who want your... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

Terrific Titles, Happenin Headlines

You've probably heard the slogan, "You never get a second... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy... Read More

Recipe for Success

Special event and a special recipe- hand it out on... Read More

Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More