Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all........ Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet ? pulling... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business graphics, your product or services, etc...You... Read More
Mission Position
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought.Whatever your position on having a corporate mission statement, you should know that... Read More
Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the... Read More
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong...It's a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community.Along the way to success they demonstrate several... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going... Read More
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you. If you are thinking of advertising in a newspaper for example, consider how many of your competitors are in the same paper. If you don't see any... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to watch and have found that they... Read More
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Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?Direct mail marketing. When it... Read More
Time for A Marketing Tune-up
If you have been in business any length of time,... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine,... Read More
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer,... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out.... Read More
Why Your Business Need a Website
Web Presence gives your business a distince edge over your... Read More
Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across... Read More
The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of... Read More
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is... Read More
How to Leverage Your Most Powerful Marketing Tool
Second in a series of three articles:What if you could... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
Meaning and Marketing -- The Links
You know who you are and what you want and... Read More
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up... Read More
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your... Read More
Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new... Read More
Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Too many loan officer websites look like congested intersections, information... Read More
Small Business Bonzai Marketing
Do you own a small business? Do you wish to... Read More
Have You Captured Me Today?
There are many Web sites I visit every day and... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
Reach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest... Read More
When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting... Read More
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny... Read More
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas... Read More
Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no... Read More
How to Measure the Benefit Your Product or Service Offers
Measuring the benefit of your product or service means putting... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company... Read More
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