Understanding Survey Software Features
If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. It is important for one other... Read More
9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast.Tip 1: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage.Here are three quick tips to make you comfortable when in the booth.1.... Read More
Promotional Bags: Your Company Details on Parade
The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the... Read More
Raise Your Income!
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple. Too simple maybe. But I've seen it work over and over again with... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise.... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let's look at each.1. The Target ? This is who you are sending your marketing to. The target... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source.... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the... Read More
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The Benefits of a Marketing Plan
What is a Marketing Plan? Marketing is to do with... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I... Read More
Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective marketing tips to... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from... Read More
Discover 7 Hidden Profit Producing Secrets
Would you like to learn the lessons of the businesses... Read More
Market Research ? How Good is the Data?
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
How To Start A Mail Order Business
The Mail Order business is not a business of itself,... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is... Read More
Your Marketing Message
Your message is first among your weapons in the battle... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
In Sickness And In Health
I recently drove by a business that had a sign... Read More
How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the... Read More
An Example of Understanding Consumer Thinking
A church in my community provided me with one of... Read More
It Takes Two - How to Cultivate Profitable Alliances
"Cross promoting with other businesses can give you a significant... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible... Read More
How to Use Flyers to Increase Your Business
What benefits will you get from flyers?Flyers are much different... Read More
Linking Features & Benefits
I'm sure that you've had those Eureka! moments, too. When... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law... Read More
Customer Retention with a Personal Touch
Personal contact with customers is a crucial element in the... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
The Most Important Marketing Principles of All Time
As you have probably experienced there is a lot of... Read More
Where to Look for New Donors for Your Fundraising Letter Appeals
Have you ever studied your best donors and wished you... Read More
Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small... Read More
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increase sales... Read More
Earning the Right To Sell With Stats ? 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
15 Ways to Promote eLearning Programs
Pre-note: In this article, teleclass is an example used to... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
The 7 Commandments of Marketing
Marketing is the key to success with any business, online... Read More
Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies
It is a well known web site marketing strategy: To... Read More
What Does Marketing Mean?
You can have the best little business ever with wonderful... Read More
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