10 Steps To Getting Paid For Your Marketing Materials

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference... Read More

My Product is Obviously Better ? Why isn?t it Selling?

The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears a disembodied voice saying, "If you build it, he will come"?by the end of the movie the mantra has changed to "If you build it, they will come".The movie takes a religious theme and applies... Read More

The Value of a Customer

The Driver of All Marketing EffortsYou need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a... Read More

8 Proven Ways to Get Referrals

Do you find it hard to ask for referrals? I know I do! Your heart starts racing, you stumble for words, and sometimes you break out in a sweat just thinking of asking for a referral. But the secret to getting referrals without having to ask is to develop a... Read More

Effective Marketing

For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. They rightly fear their ad won't get noticed. That's why questions like, "How big should it be?"... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight right in front of your target market or is busy cowering by the punch table nowhere near your customer base? Take this quiz and find out.1. Overall, you would describe your marketing as:A. Going strong. You consistently get lots of... Read More

Top Web Site Blunders by Coaches, Consultants and Experts

Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way.Many specialists believe that they need jargon to communicate... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing... Read More

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How To Bond With Customers So That They Stay With You Longer

How many of your customers are loyal customers? More importantly... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering... Read More

Knowing Your Customer Is The Key

Without doubt, understanding what a customer's wants and needs are... Read More

The Added Effectiveness of Promotional Products in Your Marketing Plan

Recently, I stopped by a new car wash in my... Read More

Why You Buy, Part Two

More of the findings of the recent studies in behavioral... Read More

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics

The internet of course brings a huge arena of marketing... Read More

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More

Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business... Read More

Determining Visitor Types

The trade show floor is full of different types of... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

Five New 5 Ps!

NO! When I say "5 P's", I'm not talking about... Read More

A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows

A Complaint? It's a Compliment!What made you mad last week?In... Read More

How to Avoid the Line Extension Trap

If you follow the prevailing logic of most modern companies,... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes... Read More

Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions

Social scientists have proven that people experience what they come... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of... Read More

Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials

1. It costs less to delegate to a professional than... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is... Read More

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit

Motivating strangers to give their money away is one of... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

Money-Makers Secrets to Renting Profitable Mailing Lists

As an entrepreneur involved in selling and/or promotion... Read More

Four Keys For Successful Foundation and Corporate Fundraising

Earlier in my career, I worked for a training and... Read More

Making More With Existing Clients

Have you ever put on a jacket you haven't worn... Read More