Promotional Products
As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.When it comes to finding Promotional... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't ensure the success of your business. You can be the greatest at what you do, and if nobody knows about you, you're quickly out of business. Yes, it's important that you deliver a quality service. But it's even more important... Read More
Making the Intangible Real
How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications,... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.Regardless of the industry you are in image is a part of your marketing. Take the real... Read More
Your Marketing Message
Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.Your first clue to your message comes from where in the Awareness... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. If both the SEO... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing... Read More
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.2. Turn part of your web site into a members only web site. Instead of charging for access, use it... Read More
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside and into my garden. I had neglected to do some basic maintenance during the previous months and wondered if my plants suffered any permanent damage as a result.My flower bed was full of dead foliage and there wasn't a sign... Read More
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The 7 Commandments of Marketing
Marketing is the key to success with any business, online... Read More
Use Events to Market on the Internet
Having difficulty knowing what to offer people online? Worried that... Read More
Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts... Read More
Forward Thinkers Stay Ahead of the Curve
What is it like from a marketing perspective to be... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With... Read More
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most... Read More
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all... Read More
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided... Read More
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.Choosing... Read More
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Corporate Cleavage
I enjoy cleavage as much or even more than the... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
For Market Breakthroughs, Put Timing on Your Side
In today' s marketplace, the pressure for immediate bottom-line results... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer... Read More
Universal Principals That Guide Business Growth
Universal principals are those "self-evident" truths that have guided brilliant... Read More
Postcard Marketing Done Right
Say it with a post card. A well designed, colorful,... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into... Read More
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to... Read More
What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can... Read More
Marketing Planning - Preparation and Accountability
We all know the saying, "Failing to plan (prepare) is... Read More
The Future of Marketing Part 1
It used to be if you were a small business,... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've... Read More
Plant a Seed and Watch Your Business Grow
Do you have all the business you could possibly want... Read More
How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies,... Read More
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside... Read More
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just... Read More
SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?
Imagine having at your disposal a means to immediately inform... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Creating And Maintaining A Mailing List
Starting to collect proper information to create a... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a... Read More
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that... Read More
10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Top Four Marketing Secrets of Building a Professional Practice
Building a coaching or consulting practice can be rewarding and... Read More
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to... Read More
Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail... Read More
Your REALTORŪ Marketing Plan
The steps to creating an effective marketing plan begin with... Read More
Principles of Marketing 101
Marketing results should be measured in only one way ?... Read More
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same... Read More
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