Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. Let's look at George Lucas and Star Wars. How long before the... Read More
"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- AnonymousEvery day in your business, something happens that others should know about. You give exceptional service to a... Read More
Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly. Arm yourself withknowledge before embarking on a course like... Read More
As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of... Read More
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism."Your sales letters must... Read More
Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don't need every customer in the world! You need the ones who are a good match for YOU. The more... Read More
Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it ? there are plenty of people who move around and work on the... Read More
Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business.* When you can't get in to see a prospect, try clipping half a $20 bill in a... Read More
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but... Read More
Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even... Read More
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Direct marketing is built on four things. The other way... Read More
With the increased challenges that all companies are faced with,... Read More
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Ahh, the mission statement. For some companies it simply describes... Read More
If you've got a mailing list of at least a... Read More
Why cutting your prices is like cutting your own... Read More
I knew this one would get your attention. How can... Read More
One of the best ways for potential clients to find... Read More
Business marketers have a lot of weapons in their arsenals... Read More
There are other names given to "Back-End Selling". You may... Read More
In previous articles, we discussed the generation of a contact... Read More
Imagine having at your disposal a means to immediately inform... Read More
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
Direct mail marketing is essential for a business to survive.Choosing... Read More
As a business owner or marketer, if you don't reverse... Read More
Anybody that frequents shopping malls are familiar with the bar... Read More
Earlier in my career, I worked for a training and... Read More
This really and truly is the easiest (and most profitable)... Read More
Every now and then I will meet someone who has... Read More
If you have been in business any length of time,... Read More
If an alien civilization from Mars was planning a friendly... Read More
When you send a direct mail piece using the Addressed... Read More
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
If you are a mobile auto detailer or mobile car... Read More
The buzzword these days is "relationship" marketing. Just what is... Read More
Trade Shows are lots of work, but they can generate... Read More
In a crowded marketplace of ideas, it is important for... Read More
In the past, purchasing ad space was the solution to... Read More
Personal contact with customers is a crucial element in the... Read More
Referrals are an extension of Networking. If people like you... Read More
Here are 9 low-cost but highly effective marketing tips to... Read More
When a shopper picks up a product in a store,... Read More
Want to know the simple way to get all the... Read More
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
The key to great exhibiting is marketing. But marketing is... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
After a friend was bitten by a spider, I decided... Read More
There's no such thing as a captive audience--any of us... Read More
Effective customer newsletters find the right mix of promotional and... Read More
THE EXILER (your search for true brand attributes ends here!)With... Read More
A brochure can be a great promotional tool, whether it... Read More
What is Marketing? There are many text book answers to... Read More
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
In my view, nearly all government statistics about reasons for... Read More
In just one month three California vineyards have introduced new... Read More
If you need evidence that a testimonial or referral can... Read More
"Kevin, are you saying I need to go to Networking... Read More
It's a sunny morning and you're sitting in your office.... Read More
Here are some quick techniques you can put into place... Read More
Marketing is a vital aspect of a business' operations. It... Read More
You can use great design and copy to get a... Read More
Postcards are an effective way for many business owners and... Read More
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Have you ever walked into a store or business and... Read More
"When I walked into the grocery store last Saturday, I... Read More
You probably read my headline and thought, wait a minute,... Read More
Who says scientists can't market? Here are 10 easy marketing... Read More
Considered a vital link in a show's promotional plan, direct... Read More
Everyone wants to feel like they're getting a good deal.... Read More
For many of service-based businesses out there, it's not that... Read More
Do you know your audiences? I mean really know... Read More
My niece recently graduated from high school, and my family... Read More
Inherent tensions exist between marketing and IT. This is often... Read More
It goes against the grain, especially for those of us... Read More
We live in a world of noise ? not just... Read More
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