6 Things I Know About Postcards That You Don?t
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" ? in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the biggest bang for it's marketing buck.Here are five tips to help you do that:1. Offer an Electronic newsletterElectronic newsletters are easy to implement... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of all the customers you've served in the last couple of years, who are the ones you most enjoyed working with and found most profitable? Create a profile of the client characteristics that, for you, define heaven on earth. These characteristics... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say they... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.You may think you've invited your customers. After all, you put up signs identifying your store, got... Read More
Marketing Planning - Preparation and Accountability
We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.I don't happen to believe that there really are magic... Read More
Burnout
Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60?80 calls to make per day, but it seems as... Read More
Words that Sell
We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time... Read More
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Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five... Read More
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Free or Not Free ? That is the Question
You may be in business for yourself or as a... Read More
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.
Without a doubt, if you asked me, Shane if there... Read More
Motivate Your Market Force
IntroWant me to tell you something on how you can... Read More
Corporate Gift Tips To Wow Clients & Associates
1) Know the company and their culture. Are they trendy... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing methods to sell... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Small Business Bonzai Marketing
Do you own a small business? Do you wish to... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Resume Writing Service Marketing
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump's search for an apprentice turned... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward... Read More
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words,... Read More
The Marketing Plan and the Four P?s
The Marketing Plan section of the business plan demonstrates how... Read More
Marketing And Patience
"Get your positioning and your programs implemented properly, and the... Read More
Identifying, Creating and Using Your USP?
What's your USP? Don't know, or worse still, you've never... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
Keeping Marketing Simple / Ten Simple Steps
1. Business CardsIt is very important to market yourself via... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show,... Read More
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I... Read More
What to be Successful? Marketing Makes the Difference
When you hear the word "marketing" what comes to mind?... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
Cave Paintings, Baseball and Connecting
There's no such thing as a captive audience--any of us... Read More
Shopping Comes Back To The Community
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
In Sickness And In Health
I recently drove by a business that had a sign... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Step by Step Guide to an SMS Campaign
SMS is good for:? Short lead times and immediacy ?... Read More
Developing a Contact List- Part Two
In a previous installment, we spoke about how to come... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
What Are People Buying Online?
Benefits, that's what!Whether you're selling in print or in person,... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
Why Do You Need to be in the SERPS?
Why does your business need to be in the Search... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
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