Mastering the ABCDs of Small Business Marketing & Selling
I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you're selling, but I still see the flow for virtually every small business. If you acknowledge and understand the flow for your own business then you can implement... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline is important to a marketer. The author said that undisciplined people only live for today. He added that disciplined people use a little of their time for pleasure, and then invest the rest of their time in the future. Disciplined... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.Start with a layout that includes the... Read More
SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?
Imagine having at your disposal a means to immediately inform house buyers that you have just the property they are looking for. Potential buyers have given their details and their preferences - imagine that you can send them this information no matter where they are or what they are doing,... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone... Read More
Marketing On The Cheap: Speak Out!
No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them. Take... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.My Dad and I attend every year.... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same ? or similar ? product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals. Virtually every business person has... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In... Read More
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Prepare Your Communications For Growth
As the American economy emerges from recession, many businesses are... Read More
Joint Venture Marketing: What and Why
What is a Joint Venture? A joint venture is an... Read More
Have You Tried Cause Marketing?
To help promote your small business or professional practice, consider... Read More
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of... Read More
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business... Read More
Celebrity Product Placement: A Primer
With more and more companies wanting to integrate their products... Read More
How to Conduct a Successful Fax Marketing Campaign
1. Focus your fax marketing on one objectiveFax is a... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to... Read More
Roping In Loyal Customers While Making An Extra Profit!
You've probably bought a book or two at one of... Read More
Top Five Tips For Designing Marketing Strategies That Get Results
"But this won't work" said Steve. "I've tried it in... Read More
Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Why Great Companies Survey: Martian Logic!
If an alien civilization from Mars was planning a friendly... Read More
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?Direct mail marketing. When it... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective marketing tips to... Read More
Bedroom Marketing
Hopefully we are all adults here, so let's talk about... Read More
Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials
You DO use direct marketing for your small business? right?... Read More
7 Ways a Copywriter Can Help Your Business Succeed
Think you can't afford to hire a copywriter? Think again.... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web... Read More
Marketing Planning Made Simple - Another Small Business Power Tool
Marketing planning must be really difficult and complex, otherwise why... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
Market Research ? How Good is the Data?
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
Four Keys For Successful Foundation and Corporate Fundraising
Earlier in my career, I worked for a training and... Read More
Write Better Web Content
If you're reading this article, chances are that you, like... Read More
Determining Visitor Types
The trade show floor is full of different types of... Read More
Marketing And Patience
"Get your positioning and your programs implemented properly, and the... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
Top 7 Tips for New Businesses
The marketing decisions you make for your new business are... Read More
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in... Read More
12 Lessons I Picked Up from Attending Seminars
So you just dropped a tidy sum to attend a... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
Who Is Your Market and Where Are They?
An important part of planning your business is to know... Read More
The Seven Deadly Sins of Ineffective Nametags
Your nametag can be your best friend. It can be... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
Ten Amazing Ways To Increase Attraction at a Trade Show
These ideas are for anyone that has a small budget... Read More
Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme
Want a big boost in response and quick sales from... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either... Read More
7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for... Read More
How Can I Get Name Recognition?
Some of the ways in which to get your "name... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
How Simple, Small Changes Can Add Real Money To Your Pocket
I want to share with you a story. This story... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps... Read More
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
Marketing Gurus : Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
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