Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal.Well it's the same story when it comes to conducting... Read More
The Forgotten Market
There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. What you need... Read More
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything. Believe it or not,... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling ? The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with -... Read More
Wealth Knowledge & Power ? Lost Secrets From Ancient Masters
Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you.... Read More
Too Much To Do: Four Keys to Effective Delegating
Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. General George S. PattonMany people think they have too many important things to do, but thats not the real problem. The real problem is either 1) you are trying to... Read More
5 Steps To Help Fail-Proof Your Growing Service Business
Business startup and failure rates are scary...In The USA...- Every Year Over 1 Million People Start A Business- By The End Of The First Year 40% Of Them Will Be Out Of Business- Within 5 Years More Than 80% (800,000) Of These Businesses Will Have Failed(Source: The eMyth Revisited, Michal... Read More
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Are Your Prospects Walking Out on You?
After 11 years in sales, I've put together and delivered... Read More
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all... Read More
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the... Read More
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but... Read More
D.A.N.C.E. With Me
Recently, a client asked what he could do to help... Read More
Market Planning -- Getting the Word Out
"There are those who get things done and those who... Read More
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into... Read More
How To Recognize Your Niche Marketing Agenda
Starting a business, whether it's retail products or services, must... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
The Forgotten Market
There are a great many online business people who are... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Increase Sales With Travel Incentives
Today's business environment has changed dramatically over the past 10... Read More
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
Will Googles Gmail spell trouble for Email Marketing.
We wait with baited breath for the anticipated launch of... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
Walking Talking Advertisements
So you've made a sale. Great!Now what? You're not just... Read More
The Value of a Good Sales Letter!
Regardless of how many forms of promotional material you create,... Read More
FREE Means MORE Business
Why give freebies?We have all seen freebies at trade shows... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Tooting Your Own Horn
"If he who has a thing to sell Goes and... Read More
Hermey Wants To Be A Dentist
December marked the 40th anniversary of the original broadcast of... Read More
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of... Read More
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and... Read More
How To Bond With Customers So That They Stay With You Longer
How many of your customers are loyal customers? More importantly... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
Business Cards That do the Business
A business card makes a statement about who you are... Read More
Funnel Your Way to Marketing Success
A funnel is a good way to think of the... Read More
How to Run a Successful News Release Program
Marketing public relations gives you cost effective ways to reach... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
Five Steps to Partnering with Companies to Build Your Client Base
Wouldn't you love a simple formula for easily growing your... Read More
The Death of Product Packaging as We Know It.
It used to be you that if you had a... Read More
Top 7 Tips for New Businesses
The marketing decisions you make for your new business are... Read More
Client or Customer? There Really Is A Difference
Some people use the words "client" and "customer" interchangeably or... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline.... Read More
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
In the fundraising profession, appeal letters that you mail to... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
Packaging Trends You Cannot Overlook (Part #2)
Part #26) Food safety is becoming paramount.What this means to... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically,... Read More
How to Size an Emerging Market
In developing their business plans, companies of all sizes face... Read More
Write Better Web Content
If you're reading this article, chances are that you, like... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
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