One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.Below is my... Read More

Marking Your Territory

We all know the familiar adage "if it walks like a duck, quacks like a duck..." it's nearly always a duck. The same is true with image, particularly when it comes to the images we portray of ourselves as writers. My e-book "Articles That Sell", teaches the how-to's of... Read More

Getting the Maximum Marketing Mileage Out of Your Nametag

As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Especially when you attend meetings, events or if you're out in the field... Read More

Marketing Messages: Your 10 Most Important Business Principles

As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience.That's why you need to create a... Read More

Slogans: Creating and Using Them In Life, Career and Business

Information is coming at us from all directions nowadays. This pace requires us to demand that we receive it fast and predigested in order to inch ahead of the game. This also requires a new filing system method for storing the bites and bytes. In this article, we will go... Read More

Effective Lead Generation

How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to... Read More

Down To The Wire

When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing.The best publicity draws on one of a handful of tried-and-true... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:1. Check previous history and years... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou. In theory, it works like this: You send a camera-ready circular or ad to someone who advertisesa print/mail service and they will print... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.The... Read More

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How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ?... Read More

How to Set Up & Organize Your Customer Mailing List For Optimum Results

Your list of customers who have previously bought from you... Read More

When, Why, and How to Use Mailing Lists

Mailing lists may be the cause of more heartbreaks than... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor... Read More

5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or... Read More

Develop Your Curiosity And Increase Profits

If anyone was to ask me what my greatest strength... Read More

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

At the Speed of Light

How many times has someone you've called said, "Why don't... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More

How to Really Get Your Customers

What Really Makes Your Postcard Mailing Successful? The biggest single... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

Quick and Instant Marketing Soup

Everything happens Quickly and Instantly on the Internet. In the... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from... Read More