Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers... Read More
Advertising Your Private Practice: Beware of the Problems-Part 1
One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results. Many become discouraged with... Read More
Create Your Own Rumors
A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. That's because I already knew about press releases. Only in business a few months and I already had been in two of the... Read More
Burnout
Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60?80 calls to make per day, but it seems as... Read More
The Marketing Plan and the Four P?s
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" ? Product, Promotions, Price, and Place.Products and/or ServicesThe first "P" stands for Product, but includes all products and services that the... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to know where to begin. It's no good learning how to be a good copywriter, if you don't know what medium is best to promote your work through.So the first step of marketing success is understanding what strategies are available for... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if... Read More
Commercial Collections By Telephone
The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.During the conversation you can determine whether the claim will be paid in full and when. This is the time to... Read More
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?Here are some fast, easy (and free to inexpensive) ways to update and... Read More
Your REALTORŪ Marketing Plan
The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market... Read More
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Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
Create Your Own Rumors
A consultant new in the city asked me how I... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next Level... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
How to Brief a Marketing Agency
A new client recently emailed us a brief here at... Read More
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll... Read More
FREE Means MORE Business
Why give freebies?We have all seen freebies at trade shows... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to... Read More
Marketing With Business Cards
Many businesses today overlook the importance of business cards as... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this... Read More
How To Achieve Success With Your Own Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the... Read More
Mortgage Marketing - How to Earn More Business From RealtorsŪ
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle... Read More
How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Market research specialists have discovered a new tool which enables... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2
In the last issue we looked at 5 reasons why... Read More
Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another... Read More
Judge Rules in Consultant?s Favor with 80-20 Rule
I opened the registered letter and was shocked. My best... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from... Read More
Marketing 101: The Power of Marketing
When you hear the word "marketing" what comes to mind?... Read More
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a... Read More
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
Money-Makers Secrets to Renting Profitable Mailing Lists
As an entrepreneur involved in selling and/or promotion... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
Ditch Coupons Before Customers Ditch You
Everyone wants to feel like they're getting a good deal.... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
How to Up-Sell Change
As Freud cautioned, it's insanity to keep doing the same... Read More
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
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