Multi-level marketing is the biggest growth industry in the 1980's. It is the industry that has made corporate giants of Amway, Shaklee, Mary Kay and Herbalife. It has been termed as the last true rags-to-riches opportunity left in North America, and its ability to bring enormous incomes to almost anyone... Read More
I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it."They... Read More
Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used... Read More
I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that... Read More
Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the governŽment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate...and nearly... Read More
Your business depends on the success of your marketing efforts. If your marketing works, you'll get rich. If it doesn't you'll go broke. It's simple.The key to pursuading your customers is knowing them. You have to understand them inside and out. While I don't pretend to know your market as... Read More
In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source.... Read More
The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made.One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the... Read More
We live in a world that for many has become technology advantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented.Even consumers' behaviors have been unearthed and changed beyond recognition. Consumers have become more assertive, demanding,... Read More
Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will... Read More
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Marketing to women entrepreneurs is not difficult. You just have... Read More
Have you ever studied your best donors and wished you... Read More
One of the greatest challenges to effectively marketing a business... Read More
Postcards are an effective way for many business owners and... Read More
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
You can use great design and copy to get a... Read More
1. Business CardsIt is very important to market yourself via... Read More
How do you answer the seemingly easy question, "What do... Read More
There are so many competitions by running business. So you... Read More
Here are some questions to get your thoughts and cash... Read More
Time is a concern for all of us. We only... Read More
If your company doesn't have a direct marketing program in... Read More
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
Marketing public relations gives you cost effective ways to reach... Read More
You need only one card, but make it noticeable. Make... Read More
One particularly hot south Texas day, I was making a... Read More
Trade show booths are one of the best direct contact... Read More
Sometimes you can use a guarantee effectively in your headline.... Read More
Color is one of the most difficult parts of a... Read More
"Dig your well before you're thirsty" is the title of... Read More
There's no such thing as a captive audience--any of us... Read More
If the promotional items you give out end up in... Read More
A white paper on how companies should analyse customer data... Read More
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Competition in the past has embodied such beliefs of "kill... Read More
People attend trade shows because they are in a specific... Read More
This really and truly is the easiest (and most profitable)... Read More
Wouldn't you love a simple formula for easily growing your... Read More
Research shows that the gay and lesbian market is worth... Read More
Powerful Marketing has become elusive to many companies seeking strong... Read More
We all know we can pay a magazine or a... Read More
I vaguely remember a particular story from my childhood. It... Read More
When people think about promoting their business, the first thought... Read More
When it comes time to print your brand identity materials,... Read More
Regardless how small or large your budget is, there are... Read More
My wife likes to shop at the local Safeway. Is... Read More
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
Even the world's best marketing strategy won't work for you... Read More
Can I share a secret with you?I love working out.... Read More
A successful marketing plan doesn't have to include an athletic... Read More
Virtual trade shows are gaining momentum as a way to... Read More
I believe that small business marketing and selling follows a... Read More
Before you ever get on the telephone, send a marketing... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Many a home business owner has spent sleepless nights thinking... Read More
How would you use business cards for gift certificates?I asked... Read More
You followed time-honored online marketing techniques to the letter: you... Read More
Finally, Something You Learned In Math Class Makes Sense In... Read More
Do you have a list of marketing ideas that you'd... Read More
We all know the value of writing articles for promoting... Read More
It was the fall of 1998 when I had just... Read More
There are many ways to reach out and find the... Read More
Just like there are reverse dictionaries, there is a reason... Read More
So, you want to know what your competitors are up... Read More
Are you market products and services using PPCs? PPC Advertising... Read More
One key discipline of successful direct marketing has been to... Read More
As you have probably experienced there is a lot of... Read More
Trading reciprocal links is one of the best ways to... Read More
"This offer is good but can you guarantee it."Why write... Read More
In direct mail, the offer is the incentive or reward... Read More
Okay, we were kidding about the smoke, but not about... Read More
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
Toby is one of our two family pets (both cats).... Read More
With the arrival of Spring, I decided to get outside... Read More
In my experience, there are two kinds of small business... Read More
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