How to Magnetize Your Business
Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet ? pulling... Read More
Market Planning -- Getting the Word Out
"There are those who get things done and those who think about getting things done." --Col. Wesley L. Fox, USMC (Ret)Marketing cannot be hit or miss; it must be part of your business model. Formal market planning systematically addresses getting profitable new business while maintaining and increasing the profitability of... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't.It does, however, help to build brand recognition and keeps your name... Read More
The 7 Commandments of Marketing
Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING!Marketing is everything you do to promote yourself and your... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past - when people are confronted with bizarre, freak circumstances they had never planned for, and then face agonizing choices regarding how to react - I'm now talking about cases where people... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same ? or similar ? product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals. Virtually every business person has... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business." - Peter Drucker, Managing for Results.According to Peter Drucker... Read More
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Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme
Want a big boost in response and quick sales from... Read More
The Power of Thank You
Sometimes we loose site of the small things in life... Read More
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
Postcards ? Picture Perfect Promotion
There is a simple but almost mystical law which governs... Read More
Free Marketing Tips
Dumb Excuse #1"I'm not sure I want to invest any... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity... Read More
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story... Read More
4 Steps To Increase Your Job Sign Marketing
It's no secret that using a job site sign can... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
Slogans: Creating and Using Them In Life, Career and Business
Information is coming at us from all directions nowadays. This... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to... Read More
Are You Overlooking Your Hidden Profit Centers?
There are other names given to "Back-End Selling". You may... Read More
Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy from... Read More
New Years Revolution
No, that's not a typo in the title. Resolutions are... Read More
The Right Logo
The Logo: a little historyLogotype, commonly know as a logo,... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some... Read More
Judge Rules in Consultant?s Favor with 80-20 Rule
I opened the registered letter and was shocked. My best... Read More
How To Recover Your Almost Customers
You'll always need to find new prospects for your business.... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who... Read More
Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?
When it comes to your marketing message, the little things... Read More
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not... Read More
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer,... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry... Read More
9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective marketing tips to... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Timing and the Right Product Will Make Your Dreams Come True
Are you looking to erase your debt, buy that new... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority... Read More
Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
As discussed in part 1 of this article, "Your Private... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Are Your Brochures Worth The Paper Theyre Printed On?
Brochures are one of the oldest marketing weapons in the... Read More
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these... Read More
What Does Marketing Mean?
You can have the best little business ever with wonderful... Read More
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider... Read More
Marketing is More Than a Token Process
"Necessity is the mother of invention!" The first time I... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
Creative Emulation
In business we have a number of ways or tools... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some... Read More
Your Company Need More Marketing? Or Just Better Marketing?
Many sales problems can be solved by improved marketing. Selling... Read More
10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your... Read More
SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?
Imagine having at your disposal a means to immediately inform... Read More
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
So many of you have been telling us that you're... Read More
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