What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and... Read More
Defining Moment
Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Common traits and common media habits are a... Read More
How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics...the Direct Response Card Deck.For two to four cents per contact, the researcher can now gather market intelligence... Read More
Referrals - How to Get Them
Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you.If they already use your product or service and are totally satisfied, then there's also a good chance that they'll recommend... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. You can see what is in your marketing area and target those business customers which could be potential clients. You can also use... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. Do you enjoy reading Mail Dealer magazines? Do you enjoy orderingand receiving "Big Mail?" Do you enjoy working with new... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal.Well it's the same story when it comes to conducting... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it's a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like. You will notice that I didn't add brochures... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your list in this manner. Then, the procedures you can follow to update both the mailing and database information associated with the names on... Read More
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.We had a blast, and I may never... Read More
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Build A Successful Business By Staying Connected
Over the course of your business life you'll come in... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
Why Your Business Need a Website
Web Presence gives your business a distince edge over your... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to... Read More
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about... Read More
Small Business Bonzai Marketing
Do you own a small business? Do you wish to... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
Ready, Fire, Aim!
You probably read my headline and thought, wait a minute,... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of... Read More
A Good Marketer: What?s the Measurement?
As a business owner, you know how valuable being good... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I... Read More
Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute... Read More
The Battle of Positioning -- Altruism or Paranoia?
Competition in the past has embodied such beliefs of "kill... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
4 Sales Strategies with Your Trade Show Exhibition Booth
Trade show booths can act as an excellent source for... Read More
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an... Read More
Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?
When it comes to your marketing message, the little things... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
The Right Logo
The Logo: a little historyLogotype, commonly know as a logo,... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
After Your Postcard Mailing: Follow Up with Finesse
I've heard a lot of people lament the fact that... Read More
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do... Read More
Read Your Markets Mind - 3 Great Market Research Resources
Starting a new online business, developing a new product, launching... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of... Read More
Money-Makers Secrets to Renting Profitable Mailing Lists
As an entrepreneur involved in selling and/or promotion... Read More
Increase Your Sales By Following-Up
The difference between a successful business and one that just... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Marketing to Hispanics/Latinos
A powerful consumer market with annual spending power exceeding $350... Read More
Small Business Pricing: Setting A Price For Your Product / Service
The importance of pricing can not be underestimated as incorrect... Read More
Work Backward And Make More Sales!
It goes against the grain, especially for those of us... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
How to Use Flyers to Increase Your Business
What benefits will you get from flyers?Flyers are much different... Read More
Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
Promotional Pen - A Pen by any other Name?
Have you ever been among a group of people exchanging... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?Perhaps that... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
Marketing The Real You
I often wonder how the practice began of pretending to... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment... Read More
How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
Website Promotion Strategies For Targeted Web Site Traffic
If you're looking to drive more targeted traffic to your... Read More
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a... Read More
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More
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