How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage... Read More
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service,... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales.Annie and her all-woman cowpoke staff were confident thousands of American... Read More
Identifying, Creating and Using Your USP?
What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition. It's vital for every business to identify its inherent USP or if it can't identify it, to create it.If yours is a firm that sells gold coated widgets and there... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.You may think you've invited your customers. After all, you put up signs identifying your store, got... Read More
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.Choosing the correct materials can make the difference between success and failure of your marketing campaign.Postcards are visually appealing and one of the most affordable means to market your products and services.What makes an image smarter marketing post card different from... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this... ...One day he invited an agent to lunch. During the course of the meal, the loan officer told the agent every reason why they should do business together.By the time they... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error. Some of the ways to get clients are: contact previous employers; mailing lists; cold... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your... Read More
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Your Marketing Message
Your message is first among your weapons in the battle... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can... Read More
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM
Anybody that frequents shopping malls are familiar with the bar... Read More
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
Have You Tried Cause Marketing?
To help promote your small business or professional practice, consider... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade... Read More
Take The Test: Does Your Marketing Copy Sell?
Your marketing materials must grab your prospect's attention long enough... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be... Read More
Great Marketing is Like Making a Great Movie
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate... Read More
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80%... Read More
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?Perhaps that... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird... Read More
How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for paymentOne of... Read More
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
7 Tips to Grab New Clients
As a business professional, you probably realize the value of... Read More
Getting More From Your Customer
We are all customers of one product or another. How... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80%... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
Marketing vs Selling - Why Theres A Difference
Marketing is something that we do to let people know... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique... Read More
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business... Read More
Identify The Ideal Target Audience With These 5 Tips
Narrowing your focus to one primary group of people is... Read More
Networking the Media
The media is a business's absolute best friend. It is... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
5 Tips for Getting the Most out of Exhibiting at Trade Shows
Exhibiting at trade shows can be a cost-effective way to... Read More
How to Manage Your Marketing Mix
Here's the deal: advertisement is not marketing. It's like saying... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
How to Earn the Right
"How to Earn the Right..."Marketing your professional services is a... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new... Read More
Survival Strategies
1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
The Bare-Bones Basics Of Multi-Level Marketing
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
Stretch Your Marketing Reach
One of the most cost effective marketing strategies you can... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in... Read More
Like Brushing Your Teeth
What do the following things have in common: brushing your... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
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