Market Your Identity
One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike the word image from your vocabulary right from the start. Webster's Dictionary defines image as an imitation or representation of a person or... Read More
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people."Why am I amazed?Because they all reach the same people.Don't believe me? Start with radio - there's more information available, and the radio reps are... Read More
First Steps to Developing a Marketing Plan
Direct Mail . . . Newspaper . . . Radio . . . Online. There are countless places to spend each advertising dollar. The hard part is determining the most effective medium for your business. It is not a matter of "One Size Fits All." The response rate for each... Read More
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners spend a great deal of mental effort and time trying to dream up the next big marketing idea for their business. I'm all for that. It's a good time investment for any small business owner to think about ways to... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they "hate it." At the very least, they'll tell me they don't think they are very good at it.If you ask them why it is they feel... Read More
The YOU Factor
I don't mean you, I mean the YOU that is your client.Let's examine memorable tag lines in advertising.You deserve a break today. - McDonaldsDo you eat the red ones last? ? SmartiesYou've always got time for Tim Horton's ? Tim Horton'sFor all you do, this Bud's for you ? BudweiserLet... Read More
Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen on... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral.Here are three reasons why referrals are so valuable?1. Customers who refer are more likely to stay with you and as... Read More
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How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: ... Read More
Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
Direct Mail Offers: Eight Steps to Making them Effective
Every direct mail package you drop in the mail should... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important.... Read More
5 Steps To Help Fail-Proof Your Growing Service Business
Business startup and failure rates are scary...In The USA...- Every... Read More
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider... Read More
Free or Not Free ? That is the Question
You may be in business for yourself or as a... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do... Read More
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
The Illusion of Print Mail Services
If ever there was a lazy way to easy profits... Read More
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increase sales... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written... Read More
Open Doors by Building Relationships
"You can make more friends in two months by becoming... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
Have You Tried Cause Marketing?
To help promote your small business or professional practice, consider... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you... Read More
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
Inform vs. Excite
excite v. 1 a: to call to activity b: to... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public... Read More
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all... Read More
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
The Words That Sell
What You Say, Who You Say It To, How you... Read More
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
Mail Can Make You Money
Are you still waiting for business to turn around before... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department... Read More
25 Ways To Get More Business
Special Requirements for Reprint: we ask only that... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Marketing For Profit - 6 Critical Traits
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have... Read More
Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand
Giving away free bonuses is an important website marketing secret... Read More
Choosing Networking Functions
Time is a concern for all of us. We only... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
Hermey Wants To Be A Dentist
December marked the 40th anniversary of the original broadcast of... Read More
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increase sales... Read More
Bedroom Marketing
Hopefully we are all adults here, so let's talk about... Read More
Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer,... Read More
8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down... Read More
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