Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh... Read More
Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process... Read More
Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of... Read More
Identify The Ideal Target Audience With These 5 Tips
Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people.It also goes against human nature to narrow your focus in order to grow a business.... Read More
Customers: The Key To Successful Marketing
How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark,... Read More
Are Your Brochures Worth The Paper Theyre Printed On?
Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it's done... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.Until I gained clarity.Clarity means:1. To know what you want2. To Know why you... Read More
Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand
Giving away free bonuses is an important website marketing secret that can ignite your sales.1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room.2. e-Book-Compile related product information or instructions into an ebook. You could publish it... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web site you just visited could be in Singapore, the e-mail your reading now could have come from Alaska. The Internet is just one... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of these commands is most likely to get the response you want?If you picked the third, the one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already.The idea behind 'because...'... Read More
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Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
Increase Your Profits Through Customer Loyalty
The job of convincing your existing customers to spend higher... Read More
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact... Read More
Business Cards and Business Etiquette
One of the very basic conditions of being a successful... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do... Read More
Resume Writing Service Marketing
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine,... Read More
Marketing Success - Marketing Strategy - Brand Identity Guru
Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More
Tackle a Newsletter and Come Out On Top
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the... Read More
Create A Business Card That Sells and is Effective
Why does your business need a business card?Business card is... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider... Read More
Have Something Good To Say
If you don't get this right, you can just forget... Read More
For Market Breakthroughs, Put Timing on Your Side
In today' s marketplace, the pressure for immediate bottom-line results... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
Why Your Business Need a Website
Web Presence gives your business a distince edge over your... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There's... Read More
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
Rising Postal Rates? Don?t Cut Down the Direct Mail
The United States Post Office in the past had some... Read More
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM?... Read More
Thinking About More Business
What does an old Russian joke have... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed... Read More
Does The Market Really Want It?
At the very heart of any successful marketing strategy is... Read More
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list... Read More
How to Avoid Giving Away Free Consulting
After spending 30 minutes in a coffee shop with a... Read More
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
It's interesting to see how resourceful people become when starting... Read More
Why Do You Need to be in the SERPS?
Why does your business need to be in the Search... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing... Read More
Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits
What is Upselling?It means pre-selling any additional features of your... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Ten Ways to Market Your Business by Doing What You Love To Do
Most business owners get so involved in the work of... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral... Read More
Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to
Grant Directory users are ready to buy Yellow Pages have... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
Four Keys For Successful Foundation and Corporate Fundraising
Earlier in my career, I worked for a training and... Read More
Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now? Before you decide where... Read More
New Years Revolution
No, that's not a typo in the title. Resolutions are... Read More
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