4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.1. Focus on Your Best ProspectsImagine how profitable your business would be if more of your new customers were like the best customers you have now. Here's... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That's because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles.Guess what? I've got another incredible marketing secret for you.While online marketing has unlimited potential it often misses a... Read More

Who is Your Perfect Client

When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Taking a few clients that were "wrong" for me cured me of that. I began to define my "perfect client" and then started to notice flags that told me that someone didn't fit... Read More

Why Referral Business Is So Valuable

With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral.Here are three reasons why referrals are so valuable?1. Customers who refer are more likely to stay with you and as... Read More

Putting Your Website to Work

Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card." The card is not free. It usually cost 10 bucks or so. But you get a 10% discount on most of your future... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Here are 14 ideas to push you into high gear.1. Do what you say you're going to do and do it on time. If you do nothing else, this is the one that... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following... Read More

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Fundraisers - How to Raise Twice the Money With Half the Sweat

If your members, parents or donors wear clothes, watch t.v.... Read More

Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five... Read More

Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be... Read More

Maximize Your Lead Generation Efforts by Recycling Your Leads

The basic lead generation process is pretty much the same... Read More

What You Must Know When Marketing Your Business

Marketing is both an art and a science. Anyone who... Read More

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?

With the increased challenges that all companies are faced with,... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More

The Easiest Marketing Plan Youll Ever Find

When it comes to marketing there's simply too many choices.... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

A Different Perspective On The No-Call List

The other day I received an e-mail from an internet... Read More

Boost Your Direct Mail Response Rates with Mapping Technology

On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless... Read More

Importance of Endorsements And How To Use Them

Customer endorsements are an inexpensive and easy sales tool, particularly... Read More

Survival Strategies

1. Do the moneymaking things first.For an entrepreneur, generating income... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center At first you must think... Read More

Marketing For Profit - 6 Critical Traits

Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More

Design Does Matter

The idea that good design can improve how people perceive... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More