Tracking Your Way to the Top!
I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.Think about it.If you never specify what your goal is, how do you go about achieving it? And how do you know when to celebrate?Step OneHaving a clearly defined,... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not. It's surprising to find out that a second-time buyer is at least twice as likely to buy from you again, when compared... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone's excitement. Especially since these situations are not social events. It is easy to have one... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."So how do you tell the difference, anyway? And how do you choose which ones will get your prospect's heart pumping?First, let's set the parameters: A feature is a... Read More
5 Tips on Establishing Yourself As An Expert In Your Community
Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area.5 Tips on Establishing Yourself As An Expert In Your Community1. Get to know your community. In... Read More
Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.The most well-known reply device is the business reply card. But today it could... Read More
The M-Word
It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean... Read More
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How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you're creating a sales letter, a brochure, a newsletter,... Read More
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
Simple Marketing Strategies Versus an SEO Line of Attack!
Each and every day those of us on the Internet... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline... Read More
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it... Read More
When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Create Your Own Rumors
A consultant new in the city asked me how I... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe... Read More
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increase sales... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking... Read More
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
Basic Brand Building
A brand is the essence of who you are. The... Read More
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not... Read More
Promotional Freebies
What's a promotional freebie? A promotional freebie is something you... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
Mailing Lists ? Keeping it Simple
The right direct mailing list targets people who want your... Read More
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors... Read More
Dont Use Yourself as Your Pricing Yardstick
"I wouldn't pay more than what I charge now."If you... Read More
10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
Tricks of the Trade: Design your Booth for Maximum Impact
The fight for your customer's attention at a tradeshow has... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
How Can I Get Name Recognition?
Some of the ways in which to get your "name... Read More
Increase Your Profits Through Customer Loyalty
The job of convincing your existing customers to spend higher... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who... Read More
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with... Read More
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies,... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I... Read More
The Death of Product Packaging as We Know It.
It used to be you that if you had a... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either... Read More
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a... Read More
5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to... Read More
Differentiate or Die
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales... Read More
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
Making the Intangible Real
How do you make the intangible real? How do you... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
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