The Importance of Business Marketing
Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten blunders at expos. Turn disappointment into sales success!If you are like most exhibitors, you were disappointed from the results at your last expo. There is only one reason for dismal results from an expo and that is not knowing how... Read More
6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark. It's the intangibles which make Big Ticket marketing tougher to come... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked-which is why we have such great insight into the flaws in the system. But there... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of... Read More
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and... Read More
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster... Read More
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company) 60% of consumers have a much... Read More
The Advantage to Buying Promotional Products Online
Buying your promotional products and corporate apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.Manufacturers often display their entire line of products on the internet, providing you with a greater selection of products. With all of these manufacturers online, you gain... Read More
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Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about... Read More
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus... Read More
A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing... Read More
Hermey Wants To Be A Dentist
December marked the 40th anniversary of the original broadcast of... Read More
Like Brushing Your Teeth
What do the following things have in common: brushing your... Read More
Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?
When it comes to your marketing message, the little things... Read More
Competitive Research and Google
It all started out with an email message: "I am... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your... Read More
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have... Read More
The YOU Factor
I don't mean you, I mean the YOU that is... Read More
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business... Read More
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
Effective Marketing for Small Businesses
Effective marketing for the small business begins with market researchIf... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched... Read More
Why Your Business Need a Website
Web Presence gives your business a distince edge over your... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
Marketing ? Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?It... Read More
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing... Read More
The 30 Incredible Ways To Sell Your Products Now and Sell More
How to sell more and sell quickly online for your... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important... Read More
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure,... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory?... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
Why Target the Matures
The "Matures" are the generations that came along between 1909... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing... Read More
Resume Writing Service Marketing
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in... Read More
If My Work is Good Enough
"If My Work is Good Enough, I Shouldn't Have to... Read More
The Advantage to Buying Promotional Products Online
Buying your promotional products and corporate apparel online provides five... Read More
Marketing Strategies: What Choices Do You Have?
Most business people want to see improvements in sales and... Read More
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking... Read More
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
Competitive Research and Google
It all started out with an email message: "I am... Read More
Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my... Read More
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost... Read More
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