Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so often that we categorize them as tired, stale old sayings. But, the fact is, particularly in both life and in small business marketing, that there is a validated truth in these commonly applicable and very popular clichés.So, just HOW does... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat them. You can't out-advertise them, or out-promote them, and you probably won't be able beat to its prices. For example, think about a... Read More

Using Business and Greeting Cards Effectively

Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it's desired location, as opposed to the business card which is handed... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio . . . Online. There are countless places to spend each advertising dollar. The hard part is determining the most effective medium for your business. It is not a matter of "One Size Fits All." The response rate for each... Read More

Why Pay for Online Press Release Distribution?

We've all heard that "free advice is worth what you pay for it..."Shakespeare put it a little more eloquently in King Lear, when the aging monarch admonished his daughter Cordelia, "Nothing shall come of nothing..."And when it comes to distributing press releases online, I now know from first hand personal... Read More

Network Marketing Is Definitely A Relationship Business

Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.Strategy comes from a Greek word "stratagein" meaning "to be a... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.Until I gained clarity.Clarity means:1. To know what you want2. To Know why you... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." But what should you really be sending them? I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question-... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers... Read More

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Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy... Read More

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company -- online and/or... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across... Read More

11 Ways to Turnaround a Cash-Strapped Business or Practice

This past weekend I received a disturbing message from a... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your... Read More

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my... Read More

Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the... Read More

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic... Read More

The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

Can I share a secret with you?I love working out.... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been... Read More

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits

"What do you do?""I'm a CPA. What do you do?""I'm... Read More

Positioning For Success

According to military historian David Chandler the campaigns of Napoleon... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

Free Publicity for Restaurants

One of the best ways to get a restaurant free... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal.... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you... Read More