A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99.9% of them have never defined what a good marketer is -- what it means in their terms. Let's take a moment... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.There is an... Read More

Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.According... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you.If they already use your product or service and are totally satisfied, then there's also a good chance that they'll recommend... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the success of any new business ? and it's one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. That can lead to loss of leverage right at... Read More

Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. I used my own method of writing... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.So, what makes a good guarantee? Besides the obvious, "I guarantee it," strong guarantees... Read More

How to Win a Price War

Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium. This is not very helpful when trying to determine the price for a new product. Price is a very confusing area of marketing... Read More

5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.1. Promote Only One Thing at a TimePromote only 1 product or service each time you advertise. Many people have difficulty selecting one product... Read More

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Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

Your Marketing Message

Your message is first among your weapons in the battle... Read More

Marketing Worksheet

Even the world's best marketing strategy won't work for you... Read More

How to Put the Profit Producing Power of Couponing to Work for You

Coupons have proven themselves to be highly effective sales tools... Read More

Spice It Up! Rib Festival Teaches Us About Product Value

The Rib America Festival is a fun filled family event... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

Choosing Networking Functions

Time is a concern for all of us. We only... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

Stop Searching - Joint Ventures are the Solution to Doubling Your Business

First, define the end user (or ideal client) of your... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Signage for Mobile Car Wash Vehicles

If you are in the mobile car wash business and... Read More

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Direct Mail Marketing Generates Sales Leads: Heres How

1. Personal Unlike an advertisement in a trade publication, which... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

Why Referral Business Is So Valuable

With so much money invested on innefective advertising, it's time... Read More

What Is Better Than FREE?

Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More

Increase New Customer Traffic to Your Business

One person tells another, who tells another, who tells another... Read More

Non-Aggressive Marketing Ideas for Enterpreneurs

Do you cringe at the thought of trying to promote... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be... Read More

Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing... Read More