Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file."How do you start a swipe file? By watching your mail! Save all the postcards that... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm a business coach. I've worked with hundreds of small, medium and very large business, and over the course of the past eleven years, I've asked my business coaching clients endless questions which have helped them achieve much greater levels of... Read More
Mission Position
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought.Whatever your position on having a corporate mission statement, you should know that... Read More
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.I want to go over a three-step outline for your marketing which are:1) Surveys2) Getting Attention3) PostageMarketing... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some large limbs lying on the ground. They are all dead. We've had the remnants of Hurricane Frances and Ivan come through here the past ten days. We've had lots of rain with manageable winds. Even so, the storms have done... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More than likely, you will write it down and then file it away, never to be uttered again. The saying could be motivational or... Read More
Why Great Companies Survey: Martian Logic!
If an alien civilization from Mars was planning a friendly takeover of our planet they would seek to make sure they understood our way of life and our way of thought.The only way they could accomplish their objective would be by asking questions which they could genuinely understand and then... Read More
People Pleasing Postcards
Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening.If the postcard shows a very glossy, well-photographed... Read More
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest.Do you believe that marketing success is a learning process? Then you must be willing to accept that you'll stumble (i.e., fail) along the way - sometimes a... Read More
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What Your Customers Want
Your customers don't know what they want. And to assume... Read More
Good News Travels Fast
This newsletter is full of opportunities staring you in the... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Provacative Research Works
If you want to double your business, then you need... Read More
Logo Facts
What makes one logo better than another?Simplicity.A good logo works... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
Viral Marketing
Viral marketing involves the use of surf-exchanges, and if you... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
Marketing Strategies: What Choices Do You Have?
Most business people want to see improvements in sales and... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just... Read More
Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these... Read More
10 Effective Ice Breaking Questions
Whether you go to a Chamber of Commerce event, a... Read More
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or... Read More
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80%... Read More
25 Ways To Get More Business
Special Requirements for Reprint: we ask only that... Read More
How to Market and Protect Your New Ideas
The intellectual property transfer market is now estimated to be... Read More
10 Start Up Marketing Tips
This list has been compiled as a result of years... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
2 Step Marketing
Do it Right.I receive postcards all the time. The other... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80%... Read More
Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking --... Read More
10 Reasons Why Businesses Fail at Marketing.
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
What Does Marketing Mean?
You can have the best little business ever with wonderful... Read More
Do You Know Where Your Email Address is Today?
Having people go to your website is not always easy:... Read More
Competitive Research and Google
It all started out with an email message: "I am... Read More
Are You Overlooking Your Hidden Profit Centers?
There are other names given to "Back-End Selling". You may... Read More
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing... Read More
Time for A Marketing Tune-up
If you have been in business any length of time,... Read More
Marketing Strategy - Getting the Marketing Groove
Wouldn't it be great to have a year where your... Read More
How Simple, Small Changes Can Add Real Money To Your Pocket
I want to share with you a story. This story... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on... Read More
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique... Read More
Marketing Mimics Life
Clichés. We've all heard them...and hear some of them so... Read More
How To Make More Money
The biggest crime in small businesses today goes unnoticed by... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
What You Need in Your Marketing Calendar
Marketing calendars are used by many businesses to help keep... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great... Read More
Business Card Design - How to Stand out and Get Noticed
One of the most powerful, yet over looked weapons in... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop... Read More
Writing A Marketing Strategy
It is my belief that if anyone is to suceed... Read More
Value Proposition is the Key to Success
Value proposition is treated as the standards or service that... Read More
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
Mortgage Originator Marketing ? Differentiate or Die
One of the best ways to attract more clients is... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Creating Customer Value
The purpose of business is to create and retain a... Read More
Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no... Read More
The Real Marketing Genius
I spend a lot of my time reading books and... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
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