Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows... Read More
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. In addition to their reflective qualities which help brighten up your booth, they are capable of deflecting negative energy. Strategically positioned mirrors... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.Focus groups tell us that time is a precious, yet dwindling resource. Attention spans are dwindling,... Read More
Top 7 Tips for New Businesses
The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. Here are 7 things you can do to get a new business off the ground.All of... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of... Read More
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.We had a blast, and I may never... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are:Identify your objectiveDecide what information you needDevelop a questionnaireConduct the surveyAnalyze the responsesRecommend a course of action* Identify your objectiveOnline surveys are... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses.The following case study... Read More
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Know Thy Competition
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
Two Methods of Marketing Using Joint Ventures
Whether you're a contractor a local merchant with 150 employees,... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all... Read More
12 Lessons I Picked Up from Attending Seminars
So you just dropped a tidy sum to attend a... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of... Read More
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well,... Read More
7 Ways a Copywriter Can Help Your Business Succeed
Think you can't afford to hire a copywriter? Think again.... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd... Read More
Questioning the Data of Demographic Off The Shelf Marketing Products
I have been working on a direct mail campaign for... Read More
The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
How To Recognize Your Niche Marketing Agenda
Starting a business, whether it's retail products or services, must... Read More
First to Market Theory
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
Marketing Hat for Graphic Designers or Wannabe?s
Many people think that the quality of any graphic design... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Competitive Research and Google
It all started out with an email message: "I am... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
12 Lessons I Picked Up from Attending Seminars
So you just dropped a tidy sum to attend a... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
Getting Your Marketing Message Across with CD Business Cards
CD Business cards allows any type of business that dynamic... Read More
Behold the Power of the Tip
You are an expert. You have lots of content -... Read More
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ?... Read More
The Truth About The Fallacy Of 7
Ted Nicholas is a marketer with a proven track record.... Read More
Give me a Referral any Day - the Power of Networking
I nearly panicked recently! Well, maybe a slight exaggeration but... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You... Read More
Five Tips to Make Your Marketing More Creative
Same old same old just doesn't sell anymore. To... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who... Read More
5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted... Read More
The Benefits of a Marketing Plan
What is a Marketing Plan? Marketing is to do with... Read More
Reverse The Risk And Boost Your Profits
As a business owner or marketer, if you don't reverse... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer,... Read More
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a... Read More
Do You Know Where Your Email Address is Today?
Having people go to your website is not always easy:... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
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