Ditch Coupons Before Customers Ditch You
Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and "special discounts." Coupons have become the promotional drug of choice to woo more business from new and old customers alike. Unfortunately, coupons can destroy customer relationships almost... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic -- takes persistence, and commitment. Not to mention time and letting go of the frustruation of it all. Marketing Master, Catherine Franz, is sharing with you twenty- one methods, strategies, and ideas all located... Read More
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.But on a windswept stormy day, you could hurl the largest boulder into the same pool, and the effect would be... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your product and want to tell everyone about it. Well, I hate to tell you this, but no one cares! Think about the last major purchase you made?maybe a car ?did you buy it because you met a car salesman... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law firm's focus ? criminal, civil, corporate, family, business, etc. ? the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And... Read More
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services.Joint venture ideas are virtually... Read More
What Your Customers Want
Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.I am not saying that you should discount customer input. However, asking customers what they want is a marketing... Read More
The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?
If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1. Activity (over production)2. People (over capacity)3. Processes (over complication)4. Waiting (poor communication)5. Excessive Communication Costs6. Trial and Error7. Excessive Lead... Read More
After The Mailing Is Done, What Happens Next?
If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card. There's nothing worse than... Read More
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Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas
Parents are always looking for free and easy ways to... Read More
Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
Direct Mail Response Rates Mislead if You are Careless
I could tell you that the average temperature in the... Read More
Marketing Your Franchise Online
Do you want to successfully market your business franchise online?... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many... Read More
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
How to Set Up & Organize Your Customer Mailing List For Optimum Results
Your list of customers who have previously bought from you... Read More
7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for... Read More
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats).... Read More
Behold the Power of the Tip
You are an expert. You have lots of content -... Read More
How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you're creating a sales letter, a brochure, a newsletter,... Read More
How To Market A Seminar
Have you ever left a seminar thinking: "I could have... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
Mortgage Marketing - What Your Client Wants
Your business depends on the success of your marketing efforts.... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list... Read More
Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order... Read More
Marketing Got You Stumped?
It's not unusual for entrepreneurs to find the whole idea... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Forward Thinkers Stay Ahead of the Curve
What is it like from a marketing perspective to be... Read More
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Do Not Consider Running the Same Yellow Page Ad until You Read This
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
4 Dynamic Marketing Tactics
Some of the simplest marketing tactics often produce the most... Read More
How Can I Get Name Recognition?
Some of the ways in which to get your "name... Read More
The Art of the Business Card
Use a business card as a note pad for recording... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe... Read More
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird... Read More
Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather... Read More
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
The single biggest, non-renewable asset you have is your time.... Read More
Simplicity In Marketing
In a world that is spinning out of control; with... Read More
Why You Buy
Behavioral economics is a new science that sheds light on... Read More
Free Marketing Tips
Dumb Excuse #1"I'm not sure I want to invest any... Read More
Top Five Tips For Designing Marketing Strategies That Get Results
"But this won't work" said Steve. "I've tried it in... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities... Read More
Marketing For Profit - 6 Critical Traits
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More
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