Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this article I have various Yellow Page directories from all over the US stacked on my desk.It's an art form, I tell you. Few... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Marketing is all about getting a product or service into the market,... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up loosing all these potential lifetime customers. However, there are many ways you can minimize the... Read More
Do You Make These 5 Common Marketing Mistakes?
The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. The question is? are you doing it right?Gone are the days where you could open up shop, hang out a sign, and people would beat a path... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a newspaper to run ads for us. Businesses do it all the time. In many cases, you're obliged to advertise to survive. But wouldn't you rather promote yourself and your company in a number of publications, and get paid for it?You... Read More
Money-Makers Secrets to Renting Profitable Mailing Lists
As an entrepreneur involved in selling and/or promotion ofsomething by Direct Mail, you should already know that mostimportant aspect of your mailing have to do with the sales letteror circular you send out, and the mailing list you use. Withthese thoughts in mind, and assuming you've got what... Read More
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order to grow my business, but right now I can't afford it."I have heard this statement numerous times from business owners that are struggling to stay in business. They are hanging on by a frayed string that will break at any... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to watch and have found that they... Read More
Wise Man Marketing
It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.You take a sip of new blend coffee and... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused. Find your gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about... Read More
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The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk... Read More
Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a... Read More
Hispanic Market Reality and Purchasing Power
How many Hispanic people live in the US currently. Well... Read More
After The Mailing Is Done, What Happens Next?
If you're doing any sort of marketing effort, whether it's... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
How to Measure the Benefit Your Product or Service Offers
Measuring the benefit of your product or service means putting... Read More
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider:... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Wealth Knowledge & Power ? Lost Secrets From Ancient Masters
Behold! He with the light cometh!He shall light thy darkest... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
Have You Tried Cause Marketing?
To help promote your small business or professional practice, consider... Read More
You Cannot - Not Market
Everything you do - or don't do sends a message... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing... Read More
Send Postcards To Save Money and Cut Through E-mail Clutter
Use your computer to send personalized color postcards in quantities... Read More
Take It To The Customer
In the past, purchasing ad space was the solution to... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
Your REALTORŪ Marketing Plan
The steps to creating an effective marketing plan begin with... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for... Read More
Direct Marketing ? Brand Identity Guru Tips
If your company doesn't have a direct marketing program in... Read More
When Designing Postcards, Aim for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to... Read More
Who are Those People Youre Selling To?
If you're in the IT business, that's an important question.Most... Read More
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program.... Read More
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask... Read More
Tricks of the Trade: Design your Booth for Maximum Impact
The fight for your customer's attention at a tradeshow has... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
Top Four Marketing Secrets of Building a Professional Practice
Building a coaching or consulting practice can be rewarding and... Read More
4 Dynamic Marketing Tactics
Some of the simplest marketing tactics often produce the most... Read More
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority... Read More
Promotional Lanyards to Market Your Products and Services
It has become fairly common place to see Id badges... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
Determining Visitor Types
The trade show floor is full of different types of... Read More
The M-Word (Marketing) Phase 2
Last month we looked at what you need to do... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
The Marketing Plan and the Four P?s
The Marketing Plan section of the business plan demonstrates how... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing,... Read More
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
Free or Not Free ? That is the Question
You may be in business for yourself or as a... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
10 Ways to Get Your Flyers Noticed
An inexpensive way to promote your services is to createvarious... Read More
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by... Read More
Sales and Marketing: Can One Exist Without the Other?
Simply put the marketing people and the sales people depend... Read More
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