Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them on the radio. We meet someone at an event or hear them speak and we are hooked. What has happened? Their marketing efforts have made the ordinary sound extraordinary. They have been successful at essentially creating something out of nothing!... Read More

Creative Emulation

In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.I can't count the number of people I know... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by filling out a subscription card is essential to the success as an Internet retailer, then MagMall.com takes top awards. The retailer has created a web site with all the ease of use of the original pop out cards through fast... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching... Read More

Provacative Research Works

If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. The foundation of client seduction is to give away useful information that demonstrates to clients... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project.1. Call... Read More

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Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

Choosing Networking Functions

Time is a concern for all of us. We only... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

Directional (Not Direct) Marketing

Those who believe the web is not a direct response... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!

Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More

How to Use Flyers to Increase Your Business

What benefits will you get from flyers?Flyers are much different... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is... Read More

Large One?

Here's a proven, and truly easy way to start increasing... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

Assumption Based Marketing Vs. Fact Based Marketing

One of the most common mistakes in marketing is making... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must... Read More

Marketing to a Critical Mass

In "Developing a Marketing Plan", we covered the first steps... Read More

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and... Read More