Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. Do you enjoy reading Mail Dealer magazines? Do you enjoy orderingand receiving "Big Mail?" Do you enjoy working with new... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal!Before answering this, you may know that there are some wonderful deals offered on the net, that will make you want to jump at it. Keep your shirt on.... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for. And you send the survey to your in-house list--but the flood of responses you're expecting is only a trickle.While direct-mail marketing typically enjoys response... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering, "What should I budget for?" Here are three items to account for: 1. If you're a designing woman (or man), then you'll need to get that great postcard design out of your computer and into the hands of the postcard... Read More
How to Conduct a Successful Fax Marketing Campaign
1. Focus your fax marketing on one objectiveFax is a flexible medium, and is being used by Adestra clients to sell off-the-page, to conduct research, for broadcasting newsletters, for generating prospects and for database cleaning. Avoid diluting your message by keeping it simple and being clear about what you are... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners and CEO's alike?The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are... Read More
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. She can't sit still in her restaurant and let others do all the work. Therefore, it's always a bit... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.Part of that can be yours if you know how to get it.Fact: Federal procurements under $25,000 never go through the bid/RFP process.The only way... Read More
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How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
How To Be A First Class Marketer?
Did you now how to follow up a new customer... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Marketing Is A Long-Term Investment
"Dig your well before you're thirsty" is the title of... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: ... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
Five Steps to Partnering with Companies to Build Your Client Base
Wouldn't you love a simple formula for easily growing your... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood... Read More
Ready, Fire, Aim!
You probably read my headline and thought, wait a minute,... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen... Read More
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow... Read More
Your Secret Marketing Weapon
As a professional service provider, you're paid for what you... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this... Read More
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in... Read More
Words that Sell
We all know the English language contains hundreds of thousands... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall... Read More
Build Your Business Through Networking
Here's one of the most important success principles you'll ever... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals? I... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra.... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
6 Things I Know About Postcards That You Don?t
In my plethora of experience tucked away between these ears,... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer... Read More
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an... Read More
Recipe for Success
Special event and a special recipe- hand it out on... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
Funnel Your Way to Marketing Success
A funnel is a good way to think of the... Read More
The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?
If you want to reduce waste and grow your business... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
A Great Marketing Model ? Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a... Read More
Resistances To Marketing a Practice-Part 1
If you are a therapist, counselor, or an alternative or... Read More
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is... Read More
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing... Read More
Four Keys For Successful Foundation and Corporate Fundraising
Earlier in my career, I worked for a training and... Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd... Read More
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
7 Tips to Grab New Clients
As a business professional, you probably realize the value of... Read More
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure,... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
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