Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away.... Read More
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service,... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. INTRODUCTION The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is... Read More
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . .Namely, to learn something or to buy something!The trick, for a salesperson, is to find out... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.Whether a small company or a large one with a sales force, the leads that are always best are... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Who is your target? As specifically as possible, who are you... Read More
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Marketing Ideas Without Action Will Get You Nowhere!
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
Marketing on the Cheap: Write? Right!!
We all know the value of writing articles for promoting... Read More
Logo Facts
What makes one logo better than another?Simplicity.A good logo works... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading,... Read More
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Are You Overlooking Your Hidden Profit Centers?
There are other names given to "Back-End Selling". You may... Read More
You Must Get Going If You Want To Get Growing
For many of service-based businesses out there, it's not that... Read More
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
2 Little Words That Work Marketing Magic
In his classic best-seller, "How To Win Friends And Influence... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.It's... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions... Read More
Marketing Gurus : Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle... Read More
What Your Customers Want
Your customers don't know what they want. And to assume... Read More
Getting Personal ? Innovative Marketing for Small Business Owners
The small business marketing strategy you can't afford to miss... Read More
The Apprentice: 5 Lessons in Marketing
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
Sales and Marketing: Can One Exist Without the Other?
Simply put the marketing people and the sales people depend... Read More
Understanding Survey Software Features
If you take a look at the features that different... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality... Read More
The Secrets of?
A lot of advertising and mailings promise to reveal the... Read More
Census Data Mapping for Small Business
When studying the demographics of an area for a business... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
Take My Commitment (to Your Biz) Quiz!
Starting and managing a successful small business takes time, energy,... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation... Read More
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker
Today, more than ever, the success of meetings relies heavily... Read More
2 Little Words That Work Marketing Magic
In his classic best-seller, "How To Win Friends And Influence... Read More
Logo Facts
What makes one logo better than another?Simplicity.A good logo works... Read More
Creating And Maintaining A Mailing List
Starting to collect proper information to create a... Read More
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to... Read More
Are You a Marketing Octopus, or a Marketing Worm?
One of the greatest challenges to effectively marketing a business... Read More
Signage for Mobile Car Wash Vehicles
If you are in the mobile car wash business and... Read More
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
How Do I Define My Market?
Your market is who you want to reach. Your customer.... Read More
GoogSpy: Business Counter Intelligence for Everyone
So, you want to know what your competitors are up... Read More
Make Your E-Mail Signature File WORK for You!
You're probably familiar with e-mail signature (or "sig") files -... Read More
The M-Word (Marketing) Phase 2
Last month we looked at what you need to do... Read More
How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!
How Toyota Captured the #1 Market Share . . .... Read More
10 Effective Ice Breaking Questions
Whether you go to a Chamber of Commerce event, a... Read More
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal... Read More
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing... Read More
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