The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be successful for someone else. Each individual should obtain whatever professional advice may benecessary for his particular operation. INTRODUCTION The following is designed to provide a check list for new entrants into the mail order field. Each mail order business is... Read More
Budget Marketing: Managing Your Marketing Money Wisely!
There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused. Find your gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about... Read More
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears a disembodied voice saying, "If you build it, he will come"?by the end of the movie the mantra has changed to "If you build it, they will come".The movie takes a religious theme and applies... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law firm's focus ? criminal, civil, corporate, family, business, etc. ? the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And... Read More
Key Marketing Questions - Planning Your Marketing Campaign
So you started a business. How's it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. Marketing will ultimately determine if you succeed or fail. So, how can you succeed? What questions should you be... Read More
Peddling Your Own Wagon Through Local Exposure
In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles.Guess what? I've got another incredible marketing secret for you.While online marketing has unlimited potential it often misses a... Read More
Do You Make These 5 Common Marketing Mistakes?
The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. The question is? are you doing it right?Gone are the days where you could open up shop, hang out a sign, and people would beat a path... Read More
The Importance of Interpersonal Communcation Skills
Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not.However, just because you transmit a... Read More
Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process... Read More
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Self Promotion Brings Business Success
Your business success depends on your ability to promote your... Read More
Beyond the Booth
With the advent of spring, trade shows begin to blossom.... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
Earning the Right To Sell With Stats ? 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003... Read More
Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing,... Read More
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new... Read More
Your Ideal Client
A lot of small businesses make the mistake of thinking... Read More
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
It's interesting to see how resourceful people become when starting... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most... Read More
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering.... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
An Example of Understanding Consumer Thinking
A church in my community provided me with one of... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
You Cannot - Not Market
Everything you do - or don't do sends a message... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing... Read More
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how... Read More
Will Googles Gmail spell trouble for Email Marketing.
We wait with baited breath for the anticipated launch of... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or... Read More
Walking Talking Advertisements
So you've made a sale. Great!Now what? You're not just... Read More
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
Your Secret Marketing Weapon
As a professional service provider, you're paid for what you... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they... Read More
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity... Read More
Writing Sales Letters That Sell
The most important part of any marketing you do is... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different list Your list is the... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
How to Create a Countdown Marketing Calendar
Just like there are reverse dictionaries, there is a reason... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your... Read More
Postcard Mania
Will postcards be an advantage for you?The latest craze these... Read More
Digital Printing vs. Press Printing ? A Comparison Guide
When it comes time to print your brand identity materials,... Read More
How to Promote Yourself Or Your Company Through Award Competitions
There isn't a day that goes by that I don't... Read More
Do You Make These 5 Common Marketing Mistakes?
The famous P.T Barnum once said, "Without promotion, something terrible... Read More
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of... Read More
What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, "What is a postcard campaign, exactly?"... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time... Read More
The Path To Your Prospects Wallet Begins At His Heart
You want your prospect to make the decision to buy... Read More
Marketing ? Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?It... Read More
A Successful Solution: 10 Things to Consider
A provocation for the coming year, decade, century or millennium.By... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing... Read More
Hispanic Market Reality and Purchasing Power
How many Hispanic people live in the US currently. Well... Read More
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and... Read More
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five... Read More
Building Credibility for Your Business
Small companies that rely on business-to-business sales often find it... Read More
Marketing to Hispanics/Latinos
A powerful consumer market with annual spending power exceeding $350... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
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