Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people."Why am I amazed?Because they all reach the same people.Don't believe me? Start with radio - there's more information available, and the radio reps are... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough transcript of the conversation.Think about it?(Telemarketer) Hello, Mr. Yuille? (Me) Yes?Mr. Yuille, it's Tracy from XYZ marketing (names changed to protect the innocent). Yes, Tracy,Mr. Yuille, I'm calling to update our mailing list. Yes,Can I just take a minute to... Read More
Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.When thinking of market research, surveys are most likely the first technique that comes to ones mind. However, surveys are a quantitative research and, in... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.The following three strategies... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a... Read More
How to Really Get Your Customers
What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.You need a list of people or businesses to send your postcard offer to.This can be a list of existing customers or prospects who have inquired... Read More
Behold the Power of the Tip
You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store? One of the most effective methods for delivering your content is... Read More
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?2. To whom are you going to be mailing these cards? Which begs another question:... Read More
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider: a marketer to all markets . . . is often a master ofnone. Personally, I take this risk: as a marketing consultant, I movefrom one market to the next frequently, and I am often involvedin "mass-marketing" - such as with... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.1) Define Your Audience -- Who are you publishing for? Clients (customers) ? present, past and prospective? Employees? Your audience will define your content.2) Set Objectives... Read More
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Testing Your Way To Prosperity
I have always enjoyed talking to a Realtor friend of... Read More
When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips
There comes a time in every small businessperson's life when... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing... Read More
6 Things I Know About Postcards That You Don?t
In my plethora of experience tucked away between these ears,... Read More
Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your... Read More
Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker
Today, more than ever, the success of meetings relies heavily... Read More
The Top Seven Marketing Mistakes
In my view, nearly all government statistics about reasons for... Read More
Marketing Hat for Graphic Designers or Wannabe?s
Many people think that the quality of any graphic design... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
After The Mailing Is Done, What Happens Next?
If you're doing any sort of marketing effort, whether it's... Read More
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as... Read More
Good Vibes/ Bad Vibes
Have you ever walked into a store or business and... Read More
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order... Read More
Business Cards and Business Etiquette
One of the very basic conditions of being a successful... Read More
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy... Read More
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
How Can I Get Name Recognition?
Some of the ways in which to get your "name... Read More
Your Plan For Marketing Success
The most important, yet overlooked aspect of marketing is an... Read More
How Would You Handle This?
We have been talking about choosing groups to participate in... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things... Read More
Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative... Read More
Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically,... Read More
The Truth About The Fallacy Of 7
Ted Nicholas is a marketer with a proven track record.... Read More
7 Tips to Grab New Clients
As a business professional, you probably realize the value of... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift... Read More
Where to Look for New Donors for Your Fundraising Letter Appeals
Have you ever studied your best donors and wished you... Read More
7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
Plant a Seed and Watch Your Business Grow
Do you have all the business you could possibly want... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?Perhaps that... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
Business Cards and Business Etiquette
One of the very basic conditions of being a successful... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
How To Achieve Success With Your Own Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
The Name Game
Pop quiz! If you have to say goodbye to your... Read More
Does The Market Really Want It?
At the very heart of any successful marketing strategy is... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well,... Read More
The M-Word (Marketing) Phase 2
Last month we looked at what you need to do... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up... Read More
Why You Buy
Behavioral economics is a new science that sheds light on... Read More
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask... Read More
Read Your Markets Mind - 3 Great Market Research Resources
Starting a new online business, developing a new product, launching... Read More
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can... Read More
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