15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off.Promise yourself you will spend 15 uninterrupted minutes working on one aspect of marketing. Edit the copy for your brochure. Update your... Read More
If My Work is Good Enough
"If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?I've been working with a lot of really Smart People lately. Physicists, Economists, Chemists, Electrical... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.Direct Response can be entertaining. It doesn't have to sound like a used car salesman... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.Why? Because the would-be "netpreneur" has access to way... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your business, you really need take some of the actions listed here. 1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click. 2.... Read More
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost forces you to clearly define what you are... Read More
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting... Read More
Beyond the Booth
With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today's businesses invest much of their marketing budgets. According to EXPO Magazine, in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers,... Read More
Marketing Without Ego
Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in... Read More
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Hello, My Name Is . . . What Your Name Tag Says About You
When you attend networking functions, what kind of name tag... Read More
Mail Can Make You Money
Are you still waiting for business to turn around before... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are... Read More
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go... Read More
Making More With Existing Clients
Have you ever put on a jacket you haven't worn... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you... Read More
Good Vibes/ Bad Vibes
Have you ever walked into a store or business and... Read More
Who are Those People Youre Selling To?
If you're in the IT business, that's an important question.Most... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
Every Days a Holiday!
You probably know that February 2nd is Groundhog Day. But... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of... Read More
Marketing vs Selling - Why Theres A Difference
Marketing is something that we do to let people know... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There's... Read More
Value Proposition is the Key to Success
Value proposition is treated as the standards or service that... Read More
Marketing Yourself and Your Business to Thriving!
We all watch the commercials on TV. We hear them... Read More
Identifying, Creating and Using Your USP?
What's your USP? Don't know, or worse still, you've never... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just... Read More
The Art of the Business Card
Use a business card as a note pad for recording... Read More
Marketing to the Affluent - with Wine
With its association to an affluent, sophisticated lifestyle, wine can... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
The Key to Success
Good business is about communication... not just what you say... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
How to Earn the Right
"How to Earn the Right..."Marketing your professional services is a... Read More
Positioning For Success
According to military historian David Chandler the campaigns of Napoleon... Read More
Great Marketing is Like Making a Great Movie
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your... Read More
Small Business Marketing Tip - Focus on a Niche or Target Market
I think selling and marketing today often feels a bit... Read More
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
Roping In Loyal Customers While Making An Extra Profit!
You've probably bought a book or two at one of... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big... Read More
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to online publishers bring your site new visitors... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale... Read More
A Successful Solution: 10 Things to Consider
A provocation for the coming year, decade, century or millennium.By... Read More
Bedroom Marketing
Hopefully we are all adults here, so let's talk about... Read More
Key Marketing Questions - Planning Your Marketing Campaign
So you started a business. How's it going? Did you... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG.... Read More
Getting Personal ? Innovative Marketing for Small Business Owners
The small business marketing strategy you can't afford to miss... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
Market Research ? How Good is the Data?
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up... Read More
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