If You Do No Other Preparation
Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a... Read More
Unleash the Powerful Promoter Within
Dear Friend,You're ripping me off.How? You may be thinking, "We just met. How could I possibly have stolen from you?"But you did! The fact is that you have valuable information inside you. You have golden nuggets that can make other lives better. Maybe you have already developed them into products,... Read More
How to Turn More Referrals Into Paying Clients
60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on... Read More
Small Business Pricing: Setting A Price For Your Product / Service
The importance of pricing can not be underestimated as incorrect pricing can often result in the failure of a business. New businesses often make the mistake of either charging too little or too much for their product or service. So to help you avoid making one of these mistakes, the... Read More
How To Make More Money
The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don't talk about it on the street and employees often overlook it. Even though... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."So how do you tell the difference, anyway? And how do you choose which ones will get your prospect's heart pumping?First, let's set the parameters: A feature is a... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Create a Blueprint for Your Success
Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.Discovery is defined as examining where are you now and where are... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a... Read More
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Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know... Read More
The Battle of Positioning -- Altruism or Paranoia?
Competition in the past has embodied such beliefs of "kill... Read More
Are You a Marketing Octopus, or a Marketing Worm?
One of the greatest challenges to effectively marketing a business... Read More
15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market?... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are... Read More
How To Recognize Your Niche Marketing Agenda
Starting a business, whether it's retail products or services, must... Read More
Nine Must-Do Positioning Steps
Every professional or consultant knows that clients typically hire people... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of... Read More
50 Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
Packaging Trends You Cannot Overlook (Part #2)
Part #26) Food safety is becoming paramount.What this means to... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your... Read More
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business... Read More
Your Marketing Message
Your message is first among your weapons in the battle... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
The YOU Factor
I don't mean you, I mean the YOU that is... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does... Read More
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering.... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the... Read More
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective marketing tips to... Read More
Direct Marketing ? Brand Identity Guru Tips
If your company doesn't have a direct marketing program in... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can... Read More
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Radio Advertising Works With These Tips!
Advertising on the radio can be an effective lead generation... Read More
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or... Read More
Four Keys For Successful Foundation and Corporate Fundraising
Earlier in my career, I worked for a training and... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just... Read More
CRM Star Wars: When Marketing is from Venus and IT is from Mars
Inherent tensions exist between marketing and IT. This is often... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals? I... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know... Read More
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute... Read More
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different list Your list is the... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means... Read More
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well,... Read More
The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ
How smart is your marketing? Do you follow the crowd... Read More
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