Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online.Is it a new concept?Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail... Read More
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. It's fast and less expensive.How to Find What Works... Read More
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. But important because a donor reading a PS is a donor looking for... Read More
How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more... Read More
Survival Strategies
1. Do the moneymaking things first.For an entrepreneur, generating income is the most important job. Without income, your business will cease to exist.2. Develop a sales and marketing plan.What are you selling? Who is going to buy it? Where and how will you find them? Establish your sales goals, and... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events and the... Read More
It Takes Two - How to Cultivate Profitable Alliances
"Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects.You can do this by creating what's... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that ...and then asks the client to... Read More
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Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
Thinking About More Business
What does an old Russian joke have... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we... Read More
Viral Marketing
Viral marketing involves the use of surf-exchanges, and if you... Read More
Creating a Marketing Plan for Your Website
Have you created a marketing plan for your Website? If... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
CD ROM Business Cards - Offline Marketing For Online Promotion
It's a great concept, - and it has a 'cool... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now? Before you decide where... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
Recipe for Success
Special event and a special recipe- hand it out on... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know... Read More
A Great Marketing Model ? Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Your Ideal Client
A lot of small businesses make the mistake of thinking... Read More
The Illusion of Print Mail Services
If ever there was a lazy way to easy profits... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
The 30 Incredible Ways To Sell Your Products Now and Sell More
How to sell more and sell quickly online for your... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique... Read More
Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More
How To Start A Mail Order Business
The Mail Order business is not a business of itself,... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Direct Marketing Puts Information In The Buyer?s Hands
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
Selling To Your Affiliates
While success with any internet marketing program falls on the... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
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