Whats In a Business Card?

Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued... Read More

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.When used correctly a post card can become very powerful marketing... Read More

URL Everywhere? Offline Marketing For Online Success

Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.Your customers can come from anywhere, at anytime. Yep,... Read More

Did You Know Your Mind-Set IS Your Problem?

How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become technology advantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented.Even consumers' behaviors have been unearthed and changed beyond recognition. Consumers have become more assertive, demanding,... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."Accurate, yes. And also incomplete.For one thing, brochures aren't always small. Sometimes they're quite large. As for brochure contents,... Read More

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a... Read More

How To Get New Business

Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing must be an ongoing process. Let's repeat that...Marketing Must Be An On Going Process. In addition, you... Read More

Key Marketing Questions - Planning Your Marketing Campaign

So you started a business. How's it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. Marketing will ultimately determine if you succeed or fail. So, how can you succeed? What questions should you be... Read More

Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, "Fifty percent of my advertising doesn't work." When questioned why he continued to do it all, he replied, "Because I don't know which half isn't working."Over the course of the last century, most traditional advertisers... Read More

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Marketing Got You Stumped?

It's not unusual for entrepreneurs to find the whole idea... Read More

Recipe for Success

Special event and a special recipe- hand it out on... Read More

Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but... Read More

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living... Read More

Increase Your Profits Through Customer Loyalty

The job of convincing your existing customers to spend higher... Read More

In Sickness And In Health

I recently drove by a business that had a sign... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

5 Ways to Use Your Business Cards More Effectively

Contrary to popular belief, the best use of business cards... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More

A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows

A Complaint? It's a Compliment!What made you mad last week?In... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

The X Factor

So you've invested more time than you ever believed possible... Read More

The 4 P s of Marketing: Effective Marketing Programs Depend On Them

There is no shortage of marketing programs, many with great... Read More

Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

Postcard Marketing Done Right

Say it with a post card. A well designed, colorful,... Read More

Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just... Read More

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More

Grab Your Audience by Focusing on Benefits

Have you ever chosen to pay attention to someone just... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

Marketing On The Cheap: Become a Joiner

Recently I wrote an article on the benefits of joining... Read More

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

Smart Ways To Rocket Launch Your Profits

If you really want to pull more profits from your... Read More

Marketing On The Cheap: Speak Out!

No matter what business you are in, you probably have... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More