We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.I don't happen to believe that there really are magic... Read More
With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture... Read More
Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and... Read More
Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. You can see what is in your marketing area and target those business customers which could be potential clients. You can also use... Read More
A little advice about using leads that you purchase from another source;These are not opt-in leads per-say, that you have gathered using lead capture pages.They might join your list, but initially this is a whole different animal.First, some basic advice;1.) Make sure these leads are 'fresh,' no more then a... Read More
A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range... Read More
No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.You may think you've invited your customers. After all, you put up signs identifying your store, got... Read More
Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Almost daily I talk to people who give up on their dream of "solopreneurship" and, resentfully, join the ranks of job seekers.What disturbs me the most is... Read More
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.I personally suggest exploring the following two methods... Read More
Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used... Read More
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TIP #1: Avoid the "Too Much Information" Syndrome... Read More
When used correctly, testimonials can boost your response dramatically. They... Read More
What is Upselling?It means pre-selling any additional features of your... Read More
On a copywriting board I frequent, someone expressed bafflement that... Read More
It was a real eye-opener to hear the perceptions people... Read More
Marketing planning must be really difficult and complex, otherwise why... Read More
Lots of people get confounded when attempting to exchange links,... Read More
Do you want to successfully market your business franchise online?... Read More
Many artists create art but when it comes to marketing... Read More
Business owners often find it difficult to know whether their... Read More
The customer is king/queen. We have all heard this mantra.... Read More
More And MoreIt was notable that when I started my... Read More
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
A lot of small businesses make the mistake of thinking... Read More
Regardless how small or large your budget is, there are... Read More
A case study in online "thinking outside the box" The... Read More
I have been working on a direct mail campaign for... Read More
The lowly postcard?it's more than just a "having fun, wish... Read More
What You Say, Who You Say It To, How you... Read More
How often do you sit around and wonder how to... Read More
For most businesses, making a sale is all important. However,... Read More
When you want someone to like you, associate yourself with... Read More
Available to all small businesses are business lists, which come... Read More
What is a Joint Venture? A joint venture is an... Read More
For years now we have been inundated with offers of... Read More
There are many Web sites I visit every day and... Read More
With the Internet opening up the doorway to the global... Read More
Exhibiting at trade shows can be a cost-effective way to... Read More
How many times has someone you've called said, "Why don't... Read More
There is no shortage of marketing programs, many with great... Read More
Why does your business need a business card?Business card is... Read More
The Mail Order business is not a business of itself,... Read More
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
YES-- it is true that Networking is an art that... Read More
One of the keys to creating a successful business is... Read More
Direct mail can be one of the most effective tactics... Read More
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
One of the biggest mistakes coaches, counselors and other healing... Read More
Whether you're a contractor a local merchant with 150 employees,... Read More
Do you find it hard to ask for referrals? I... Read More
1. Mail to a different list Your list is the... Read More
The United States Post Office in the past had some... Read More
How to Take Your Law Firm to the Next Level... Read More
Every business - particularly small, entrepreneurial or professional businesses -... Read More
A lot of advertising and mailings promise to reveal the... Read More
We all work hard to attract even one paying client.... Read More
Same old same old just doesn't sell anymore. To... Read More
Grant Directory users are ready to buy Yellow Pages have... Read More
A brochure can be a great promotional tool, whether it... Read More
To tell you the truth (and about 53% of this... Read More
Imagine how much your sales and profits would increase if... Read More
Do you have Communication breakdown?How are you communicating with your... Read More
If you're just dipping your toes into the waters of... Read More
Sales Copy? eventually every small business owner must consider what... Read More
I do think that it is entirely possible for an... Read More
"Brochure" is French, and it comes from brocher, meaning to... Read More
Lost & Found for the 21st CenturyHere in the 21st... Read More
Take a moment to reflect on the current reality of... Read More
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
One of the easiest, if not the easiest, ways of... Read More
Will postcards be an advantage for you?The latest craze these... Read More
I opened the registered letter and was shocked. My best... Read More
The purpose of business is to create and retain a... Read More
No matter what business you are in, you probably have... Read More
Many businesses want to market to all carbon-based life forms.... Read More
If you use promotional products you probably already know the... Read More
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