Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.I don't happen to believe that there really are magic... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. You can see what is in your marketing area and target those business customers which could be potential clients. You can also use... Read More

Using Purchased Leads

A little advice about using leads that you purchase from another source;These are not opt-in leads per-say, that you have gathered using lead capture pages.They might join your list, but initially this is a whole different animal.First, some basic advice;1.) Make sure these leads are 'fresh,' no more then a... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.You may think you've invited your customers. After all, you put up signs identifying your store, got... Read More

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Almost daily I talk to people who give up on their dream of "solopreneurship" and, resentfully, join the ranks of job seekers.What disturbs me the most is... Read More

Explode Your Sales With Free & Exclusive Content

Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.I personally suggest exploring the following two methods... Read More

Why Market Research Will Help Your Business

Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used... Read More

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Quick Postcard Design Tips

TIP #1: Avoid the "Too Much Information" Syndrome... Read More

Boost Your Business With Testimonials

When used correctly, testimonials can boost your response dramatically. They... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

The M-Word

It was a real eye-opener to hear the perceptions people... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links,... Read More

Marketing Your Franchise Online

Do you want to successfully market your business franchise online?... Read More

Arts Marketing : Suggestions for Students and Beginners

Many artists create art but when it comes to marketing... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

10 Packaging Tips That Will Make Consumers Buy Your Product

The customer is king/queen. We have all heard this mantra.... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make... Read More

Your Ideal Client

A lot of small businesses make the mistake of thinking... Read More

My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for... Read More

Powerhouse Marketing With Persuasive Postcards

The lowly postcard?it's more than just a "having fun, wish... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However,... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

5 Tips for Getting the Most out of Exhibiting at Trade Shows

Exhibiting at trade shows can be a cost-effective way to... Read More

At the Speed of Light

How many times has someone you've called said, "Why don't... Read More

The 4 P s of Marketing: Effective Marketing Programs Depend On Them

There is no shortage of marketing programs, many with great... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

How To Start A Mail Order Business

The Mail Order business is not a business of itself,... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More