Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people... Read More
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".When times are tough some businesses stop marketing. They reason, 'No one... Read More
Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by... Read More
A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that... Read More
How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!Toyota is arguably one of the most recognizable brand names in the world. Toyota captured the Number 1 spot in automotive sales, by creating high standards for quality, reliability and customer acceptance.In short, the name Toyota has become... Read More
Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this... ...One day he invited an agent to lunch. During the course of the meal, the loan officer told the agent every reason why they should do business together.By the time they... Read More
Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure... Read More
One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two.But message boards can be great for another reason: They're a free, effective place to market your... Read More
So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you're... Read More
There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.Step 1 - Choosing the LocationTo get started, you will need to first decide where... Read More
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You can have the best little business ever with wonderful... Read More
Marketing can be expensive. It doesn't have to be, but... Read More
Is your marketing plan dull, flat, and downright boring? Is... Read More
Over the years as I have attended trade shows, networking... Read More
My mother used to tell me, tongue in cheek, that... Read More
I have always enjoyed talking to a Realtor friend of... Read More
As a small business owner, you must always explore creative... Read More
Too many loan officer websites look like congested intersections, information... Read More
When you send a direct mail piece using the Addressed... Read More
No, that's not a typo in the title. Resolutions are... Read More
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
What is the biggest problem most marketers have? Who knows.... Read More
My wife likes to shop at the local Safeway. Is... Read More
Those who believe the web is not a direct response... Read More
I was saddened to hear of the passing of one... Read More
Do you own a small business? Do you wish to... Read More
Second in a series of three articles:What if you could... Read More
More and more companies seem to be looking for new... Read More
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
In a world that is spinning out of control; with... Read More
It's interesting to see how resourceful people become when starting... Read More
You probably already have in your possession one of the... Read More
The importance of pricing can not be underestimated as incorrect... Read More
When Advertising, it's not always better to be the lone... Read More
With direct mail, you can break even and still claim... Read More
RSS has been around for more than 10 years but... Read More
Before you can market, you need to know who you... Read More
A recent issue of Entrepreneur magazine included a marketing story... Read More
People are making a fortune on pamphlets. If you go... Read More
There are so many competitions by running business. So you... Read More
Without doubt, understanding what a customer's wants and needs are... Read More
If you're reading this article, chances are that you, like... Read More
Many people think marketing is some type of mystery that... Read More
These ideas are for anyone that has a small budget... Read More
Did you now how to follow up a new customer... Read More
I recently drove by a business that had a sign... Read More
At first glance, nothing seems more chaotic than a trade... Read More
If you're a business owner, you probably spend quite a... Read More
Everything you do - or don't do sends a message... Read More
When a shopper picks up a product in a store,... Read More
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
Have you clearly defined your target audience? These are the... Read More
As a small business owner, you are grateful for all... Read More
The "Mail Order" business is not a business of itself,... Read More
In early 1992, President George H.W. Bush was riding high.... Read More
Pre-note: In this article, teleclass is an example used to... Read More
Recent studies concerning the "new world of women" have been... Read More
If you are considering entering a new target market, with... Read More
Are you market products and services using PPCs? PPC Advertising... Read More
You can love it or you can hate it but... Read More
Step 1: Where Am I Now? Before you decide where... Read More
Many people think that the quality of any graphic design... Read More
When conducting strategic planning for any company -- online and/or... Read More
Trading reciprocal links is one of the best ways to... Read More
Savvy event producers follow the Golden Rule: know thy audience.... Read More
December marked the 40th anniversary of the original broadcast of... Read More
Have you ever sat down to write a sales letter... Read More
The biggest secret to success in business is to always... Read More
Powerful Marketing has become elusive to many companies seeking strong... Read More
No doubt you started this year with some big ideas... Read More
Over the past 30 years, I've read so much on... Read More
Behavioral economics is a new science that sheds light on... Read More
Discipline Is Important.I recently read an article about why discipline... Read More
Here are 9 low-cost but highly effective marketing tips to... Read More
Part #26) Food safety is becoming paramount.What this means to... Read More
When I started my first business in 1981, I researched... Read More
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