Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.In fact, this trick's so good, I wish I could take credit for coming up with it, but the truth... Read More

Mortgage Marketing and Advertising ? The Magical Ingredient

Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time... Read More

7 Ways a Copywriter Can Help Your Business Succeed

Think you can't afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.#1 ? Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web... Read More

Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget

"I know I need to market my business in order to grow my business, but right now I can't afford it."I have heard this statement numerous times from business owners that are struggling to stay in business. They are hanging on by a frayed string that will break at any... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left? OF COURSE there... Read More

25 Ways To Get More Business

Special Requirements for Reprint: we ask only that you include Pauls name and resource box, and keep all hyperlinks as live links. Complete Article with Resource Box at end: Need more business? Who doesnt? Thankfully, new business is pretty easy to get, but you do... Read More

Is CRM Technology Living Up To the Hype?

Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines. That's one reason I love working in marketing. Finding creative solutions that help clients sell their products and services is a fun way... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and... Read More

To Web or Not to Web?

Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Some products/services are more suited to the web than others. Plus, a well designed... Read More

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Five Joint Venture Marketing Skills A Small Business Owner Must Have

Joint venture marketing is a lucrative way of leveraging the... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria.... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More

Consider Consumer Psychology

In your marketing efforts, be they on or offline, it's... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I... Read More

Large One?

Here's a proven, and truly easy way to start increasing... Read More

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ?... Read More

Secret of Strategy - Part 2

How to Create Strategies That Work In Today's Markets. Of... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

Marketing Got You Stumped?

It's not unusual for entrepreneurs to find the whole idea... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help... Read More

Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away

Many service business owners these days are "giving away" their... Read More

Packaging Trends You Cannot Overlook (Part #2)

Part #26) Food safety is becoming paramount.What this means to... Read More

Why You Buy

Behavioral economics is a new science that sheds light on... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links,... Read More

Fertilizer For Your Grassroots Marketing

Looking for a great way to drive traffic to your... Read More

Medias Dirty Little Secret

I'm constantly amazed by all of the media reps from... Read More

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More