FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people... Read More

Marketing Is A Long-Term Investment

"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".When times are tough some businesses stop marketing. They reason, 'No one... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that... Read More

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!Toyota is arguably one of the most recognizable brand names in the world. Toyota captured the Number 1 spot in automotive sales, by creating high standards for quality, reliability and customer acceptance.In short, the name Toyota has become... Read More

Loan Officer Marketing ? How to Target the Right Agents

Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this... ...One day he invited an agent to lunch. During the course of the meal, the loan officer told the agent every reason why they should do business together.By the time they... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two.But message boards can be great for another reason: They're a free, effective place to market your... Read More

Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you're... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.Step 1 - Choosing the LocationTo get started, you will need to first decide where... Read More

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What Does Marketing Mean?

You can have the best little business ever with wonderful... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

Is your marketing plan dull, flat, and downright boring? Is... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More

To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More

Getting the Maximum Marketing Mileage Out of Your Nametag

As a small business owner, you must always explore creative... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed... Read More

New Years Revolution

No, that's not a typo in the title. Resolutions are... Read More

Getting Into Marketing Momentum ... The Accelerated Way

GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Directional (Not Direct) Marketing

Those who believe the web is not a direct response... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

Small Business Bonzai Marketing

Do you own a small business? Do you wish to... Read More

How to Leverage Your Most Powerful Marketing Tool

Second in a series of three articles:What if you could... Read More

Mobile Marketing a New Age Strategy

More and more companies seem to be looking for new... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

Simplicity In Marketing

In a world that is spinning out of control; with... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

Small Business Pricing: Setting A Price For Your Product / Service

The importance of pricing can not be underestimated as incorrect... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

Why Do They Buy?

A recent issue of Entrepreneur magazine included a marketing story... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

How to Booste Your Profit Quickly

There are so many competitions by running business. So you... Read More

Knowing Your Customer Is The Key

Without doubt, understanding what a customer's wants and needs are... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

What Can Star Wars Teach You About Creating a Buzz for Your Business?

Many people think marketing is some type of mystery that... Read More