A Point in Every Direction is the Same As No Point At All
Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery... Read More
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information. Write letters... Read More
Top Four Marketing Secrets of Building a Professional Practice
Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Almost daily I talk to people who give up on their dream of "solopreneurship" and, resentfully, join the ranks of job seekers.What disturbs me the most is... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not?... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.When advertising your product or service, honesty is not only the legal and ethical... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great design and a good steady traffic coming in...After that what are you going to do? Do you really have what it takes to make a website that sells? Or is it just another website?Now what I'm about to give you... Read More
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7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place... Read More
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different list Your list is the... Read More
Successful Surveys: 10 Tips for Better Results
Why would you use an email or online survey when... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Ready, Fire, Aim!
You probably read my headline and thought, wait a minute,... Read More
Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)
Used the right way and with the right audience, postcards... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has... Read More
The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success
You have a great product or service? Now, how should... Read More
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
The Art of the Business Card
Use a business card as a note pad for recording... Read More
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
Refresh Your Web Site
So you have a Web site. And so does most... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some... Read More
Simple Marketing Strategies Versus an SEO Line of Attack!
Each and every day those of us on the Internet... Read More
Promotional Lanyards to Market Your Products and Services
It has become fairly common place to see Id badges... Read More
Direct Mail Offers: Eight Steps to Making them Effective
Every direct mail package you drop in the mail should... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
There Are Benefits... And Then There Are Benefits
Not all benefits are created equal. Knowing which ones to... Read More
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate... Read More
How to Avoid Giving Away Free Consulting
After spending 30 minutes in a coffee shop with a... Read More
Behold the Power of the Tip
You are an expert. You have lots of content -... Read More
Trade Show Events ? Do?s and Don?ts
You can love it or you can hate it but... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
Have You Captured Me Today?
There are many Web sites I visit every day and... Read More
How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results
The usual complaint from companies is that Marketing simply does... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
Wooing Women With Packaging
In just one month three California vineyards have introduced new... Read More
Postcard Marketing Done Right
Say it with a post card. A well designed, colorful,... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?Perhaps that... Read More
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how... Read More
Teaming Up Marketing and Sales
The Pitchers: SalesLet's say you have a new baseball team... Read More
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out.... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
How Do You Get Past The Gatekeeper?
The best joint ventures are with people in your own... Read More
Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to
Grant Directory users are ready to buy Yellow Pages have... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
Every Days a Holiday!
You probably know that February 2nd is Groundhog Day. But... Read More
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how... Read More
The Art of the Business Card
Use a business card as a note pad for recording... Read More
One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau... Read More
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