How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web site or see your ad again.How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.There are many different types of... Read More
Postcards ? Picture Perfect Promotion
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people... Read More
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs. Good designers keep up with the... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.com contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an "Ask the Lawyers" page where visitors can... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. Here are 12 tips for developing an effective questionnaire.1. Write a good introduction - The beginning of your survey... Read More
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. This business takes me about 5 hours a week, yet I usually make a few hundred dollars cash in my pocket spending money a week. Now I know... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your business? No million dollar ad budget last time you checked? The solution may be to harness the power of grassroots marketing.Grassroots marketing is simply taking the unconventional approach to getting people interested in what you offer. It's driven by creativity... Read More
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down... Read More
The Value of a Good Sales Letter!
Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking... Read More
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Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service... Read More
The Importance of Business Marketing
Business marketing is one of the most important parts that... Read More
Ready, Fire, Aim!
You probably read my headline and thought, wait a minute,... Read More
CRM Star Wars: When Marketing is from Venus and IT is from Mars
Inherent tensions exist between marketing and IT. This is often... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
Shopping Comes Back To The Community
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
Creative Emulation
In business we have a number of ways or tools... Read More
Is It Time To Kill Your Marketing Program?
Ouch . . . sounds pretty drastic I know, but... Read More
Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline... Read More
Successful Surveys: 10 Tips for Better Results
Why would you use an email or online survey when... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not... Read More
Too Much To Do: Four Keys to Effective Delegating
Never tell people how to do things. Tell them what... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ?... Read More
10 Surefire Ways to Add Sizzle to Your Brochures
Businesses rely on brochures as their front line in communicating... Read More
Incentives For Customers? Whats New?
Lost & Found for the 21st CenturyHere in the 21st... Read More
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
Business Cards and Business Etiquette
One of the very basic conditions of being a successful... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
The Value of a Good Sales Letter!
Regardless of how many forms of promotional material you create,... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter... Read More
The Secret to Adding Credibility to Your Business ? Testimonials!
You may not realize it, but you already have a... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just... Read More
Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin
Whether it's a downloadable report available from your website, a... Read More
How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next Level... Read More
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
The Power of Thank You
Sometimes we loose site of the small things in life... Read More
Why Market to Generation X?
Generation X"--the 40 million or so people born between 1965... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
Why Cutting Prices Is Like Cutting Your Own Throat
Why cutting your prices is like cutting your own... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can... Read More
What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, "What is a postcard campaign, exactly?"... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've... Read More
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling... Read More
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the... Read More
Produce More Sales from your Email Promotions - Part 2
Do sales come from your ezine regularly? How many well-written... Read More
10 Important Steps to Mail Order Success
There are a number of difficulties a beginning entrepreneur may... Read More
Standards for Dry Washing and Pressure Washing in Mobile Car Care
The industry standard for mobile washing is completing the car... Read More
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to... Read More
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about... Read More
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