Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh... Read More
The Bare-Bones Basics Of Multi-Level Marketing
Multi-level marketing is the biggest growth industry in the 1980's. It is the industry that has made corporate giants of Amway, Shaklee, Mary Kay and Herbalife. It has been termed as the last true rags-to-riches opportunity left in North America, and its ability to bring enormous incomes to almost anyone... Read More
The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one... Read More
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:1. The desire of immediate successLaunching a promotion campaign through email can be compared the... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me "oh everyone can use my product!". Actually the only two things that EVERYONE uses are air and water, SO narrow your focus ? really... Read More
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. How do you obtain new customers or clients?2. How do you get your existing customers to come back for more?Direct mail/direct response marketing answers both these challenges admirably... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in our day-to-day bottom line, and miss the needs of the community outside our door. By doing this, we miss an opportunity to include "socially responsible marketing" -or sponsorship- in our yearly promotional plan. Sponsorship is a perfect collaboration, considering the... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral.Here are three reasons why referrals are so valuable?1. Customers who refer are more likely to stay with you and as... Read More
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this?why would one take something that is going good ? no.. great ? and change it? Obvious answer is to make it better. Not!In business... Read More
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At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
How to Earn the Right
"How to Earn the Right..."Marketing your professional services is a... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
The Illusion of Print Mail Services
If ever there was a lazy way to easy profits... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
How to Avoid Giving Away Free Consulting
After spending 30 minutes in a coffee shop with a... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Marketing is More Than Advertising
Marketing is a business process about which much is written,... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words,... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most... Read More
Free Publicity for Restaurants
One of the best ways to get a restaurant free... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
Marketing Success Defined
How do you personally define success? High income? Substantial net... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
How to Create a Countdown Marketing Calendar
Just like there are reverse dictionaries, there is a reason... Read More
Self Promotion Brings Business Success
Your business success depends on your ability to promote your... Read More
Using Alternative Media to Generate More Customers
Last week I received a very nice thank you gift... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
How To Make More Money
The biggest crime in small businesses today goes unnoticed by... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last... Read More
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading,... Read More
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim... Read More
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Ready, Fire, Aim!
You probably read my headline and thought, wait a minute,... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Marketing On The Cheap: Become a Joiner
Recently I wrote an article on the benefits of joining... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
You Must Get Going If You Want To Get Growing
For many of service-based businesses out there, it's not that... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to... Read More
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells... Read More
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you... Read More
How To Recover Your Almost Customers
You'll always need to find new prospects for your business.... Read More
Wooing Women With Packaging
In just one month three California vineyards have introduced new... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
Produce More Sales from your Email Promotions - Part 2
Do sales come from your ezine regularly? How many well-written... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Bedroom Marketing
Hopefully we are all adults here, so let's talk about... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Quiz: Where is Your Marketing Message?
Wondering if your marketing message is dancing in the spotlight... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted... Read More
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