"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker."End of conversation.And the end of an opportunity to promote you and what you do in a way that will increase your prospects, publicity and profits.Some like to call it The Elevator Speech" as in something you can say... Read More
I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it."They... Read More
If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.Here's some of the common things... Read More
If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article. As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood. Without it you... Read More
When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kaizen?Kai what?Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?Or do... Read More
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:1. Check previous history and years... Read More
The foundation of success is in your mind. You do not need to struggle, seek and strive to build your business. You can use mental and spiritual laws to create and attract all the elements that insure success. Wouldn't you love to set your business on "automatic pilot" and enjoy... Read More
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people... Read More
1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly ? relatives, friends, ex-colleagues etc. Send each of them a friendly email or postcard to let them know what you're up to. Ask them for feedback,... Read More
You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than... Read More
![]() |
|
![]() |
|
![]() |
|
![]() |
|
|||||
|
|
|
Your list of customers who have previously bought from you... Read More
Have you ever gone to a networking function and seen... Read More
The profits of a business are totally dependent on marketing.... Read More
The lowly postcard?it's more than just a "having fun, wish... Read More
Use your computer to send personalized color postcards in quantities... Read More
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
Are you on track for hitting all your business goals... Read More
If you are in the mobile car wash business and... Read More
If you are a therapist, counselor, or an alternative or... Read More
Bob called last week from Phoenix, Arizona with some stunning... Read More
What is the single most important thing you can do... Read More
Many small and home based businesses know they need to... Read More
My mother used to tell me, tongue in cheek, that... Read More
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Brochures are a great way to get your message across.... Read More
It seems nowadays every marketing guru and their brother-in-law has... Read More
Everyone wants to feel like they're getting a good deal.... Read More
There are many different ways to increase your traffic on... Read More
Effective marketing for the small business begins with market researchIf... Read More
Postcards are an effective way for many business owners and... Read More
Have you ever been among a group of people exchanging... Read More
During the holidays, folks everywhere shop many long hours to... Read More
I'm big on getting maximum marketing exposure at the lowest... Read More
I vaguely remember a particular story from my childhood. It... Read More
Want a big boost in response and quick sales from... Read More
It's no secret that using a job site sign can... Read More
Considered a vital link in a show's promotional plan, direct... Read More
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
The REAL key to successful marketing of any product is... Read More
IntroductionMany businesses and organisations have a perception that marketing means... Read More
When a prospect responds to your lead generation sales letter,... Read More
Recent studies concerning the "new world of women" have been... Read More
What's your Selling Sentence? If you have a business, you... Read More
I'd like to introduce you to someone. I don't actually... Read More
We are all customers of one product or another. How... Read More
According to the Center for Exhibition Industry Research (the trade... Read More
We all watch the commercials on TV. We hear them... Read More
Whether you want to admit it or not, soap operas... Read More
My childhood was my foundation for how I write and... Read More
Every company searches to lure customers to their product. Unless... Read More
One of my favorite quotes is often used to describe... Read More
Thank-you letters are one of the most important letters that... Read More
With so much money invested on innefective advertising, it's time... Read More
Every business - particularly small, entrepreneurial or professional businesses -... Read More
Here is a powerful tip on how to substantially increase... Read More
"You can make more friends in two months by becoming... Read More
Here are 5 high-impact marketing tips you can use to... Read More
My mother used to tell me, tongue in cheek, that... Read More
If you want your marketing to be effective, you absolutely... Read More
I could tell you that the average temperature in the... Read More
When it comes to marketing there's simply too many choices.... Read More
I enjoy cleavage as much or even more than the... Read More
The Driver of All Marketing EffortsYou need to determine what... Read More
There comes a time in every small businessperson's life when... Read More
Whether it's a downloadable report available from your website, a... Read More
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More
You know those bad habits we get. Like raiding the... Read More
Having difficulty knowing what to offer people online? Worried that... Read More
Small business marketing is not like taking a family vacation.Did... Read More
Research shows that the gay and lesbian market is worth... Read More
Have you ever sat down to write a sales letter... Read More
Trade show rentals allow you more flexibility and the opportunity... Read More
As I was preparing for a presentation recently, I was... Read More
I had a telemarketer call me recently. Here's a rough... Read More
"My clients can't afford higher rates."When more than 330 business... Read More
No claim is made that the steps outlined would be... Read More
Marketing |