Marketing Operations Elevates Public Relations and Communications Professionals

Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but... Read More

Basic Brand Building

A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn't get that way over night and many... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:1. Check previous history and years... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. And well you may, but strategy as a concept is just like love: much used and little understood. Many businesses (and that... Read More

10 Tips For Packaging That Sells Products To Boomers

Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. There are many reasons, and one of the biggest reasons is creating systems for things you... Read More

The Key to Success

Good business is about communication... not just what you say but...Early Monday morning the phone rang in my office; it was very early for a business call. I answered "Good morning,? Nancy Fraser" there was a short pause on the line and then a voice asked, "Is this Gloria?". When... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up over 1,000 flyers! The more... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows.... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. Cleaning business or any... Read More

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Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer... Read More

Itchin For Some Nichin

The whole idea of Niche Marketing is exciting! The possibilities... Read More

10 Tips For Packaging That Sells Products To Boomers

Boomers are a prime and growing target audience. Does your... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More

Renting Your Mailing Lists to Others

RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business... Read More

The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success

You have a great product or service? Now, how should... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are... Read More

Boost Your Direct Mail Response Rates with Mapping Technology

On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More

Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Top 7 Tips for New Businesses

The marketing decisions you make for your new business are... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

Target Your Market

Your market is not everybody, as so many small businesses... Read More

Educating Your Customers

One of the biggest marketing mistakes businesses make today is... Read More

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!

How Toyota Captured the #1 Market Share . . .... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More

Dramatically Improve Your Marketing Results With These 6 Simple Steps

What if there were things you could start doing now... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have... Read More

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have... Read More

A Great Marketing Model ? Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More