Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain;... Read More

How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.I remember vividly watching a training session where my... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business.Many businesses operate on the basis of a "product driven" approach.... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.The next step is to put... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. I used my own method of writing... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are often funny to watch,... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. It's a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.Surprise! This doesn't... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This... Read More

Why Referral Business Is So Valuable

With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral.Here are three reasons why referrals are so valuable?1. Customers who refer are more likely to stay with you and as... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions one... Read More

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John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it... Read More

Beware of Magazine Style Yellow Pages Ad Design.

I have been designing Yellow Page ads for the past... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list... Read More

Creative Marketing: Just Your Style

You've enlisted some of the traditional marketing methods to sell... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? ... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

Standards for Dry Washing and Pressure Washing in Mobile Car Care

The industry standard for mobile washing is completing the car... Read More

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing... Read More

Developing A Focused Marketing Strategy

You want all of your marketing messages to have a... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure,... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no... Read More

Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More