New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. If you feel the need to re-consider your strategic plan - by all means - go ahead. Whatever time of the year it is, you have probably set a working... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Giving into that temptation, however, means putting your business at a... Read More

Developing a Contact List- Part Two

In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. In this section, we will talk about how to get referrals from all of... Read More

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.Use Postcards to Generate Website Traffic and Sales... Read More

The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they rest on ten cornerstones. Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio . . . Online. There are countless places to spend each advertising dollar. The hard part is determining the most effective medium for your business. It is not a matter of "One Size Fits All." The response rate for each... Read More

Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making... Read More

5 Tips for Getting the Most out of Exhibiting at Trade Shows

Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of the exhibitor, not the trade show... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ? someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place?It doesn't have to be the biggest, although that can certainly help.... Read More

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Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

The Art of the Business Card

Use a business card as a note pad for recording... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering,... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)

I am doing what you do, sitting at my computer,... Read More

10 Start Up Marketing Tips

This list has been compiled as a result of years... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!

How Toyota Captured the #1 Market Share . . .... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem... Read More

Ten Breakthrough Marketing Ideas

Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when... Read More

Finding Your Niche: What Do You Want To Be Known For?

In my experience, there are two kinds of small business... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

A Different Perspective On The No-Call List

The other day I received an e-mail from an internet... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More