Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!
Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But?a good letter will make you money.The... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn't have enough time for herself. She certainly doesn't have a lot... Read More
How To Perfect Your Marketing Message!
When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kaizen?Kai what?Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?Or do... Read More
Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites. These usually are placed on a special, 'links page', but sometimes in articles or other areas.Often, people... Read More
How to Use Your Newsletter to Research Your Market
A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. Therefore, they compromised... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website... Read More
Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing
A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.In theory, it makes sense. Most of us have gone into business for ourselves to have more... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director Jim Mountjoy says that effective creative must be. With apologies to Jim, I have my own acronym because I think ROI is only 75 percent of the way there. Effective creative is a RIOT: relevant, impactful, original and true.Let's say... Read More
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Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of... Read More
Choosing Networking Functions
Time is a concern for all of us. We only... Read More
How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business... Read More
Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake
Effective customer newsletters find the right mix of promotional and... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
10 Start Up Marketing Tips
This list has been compiled as a result of years... Read More
Tooting Your Own Horn
"If he who has a thing to sell Goes and... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five... Read More
Like Brushing Your Teeth
What do the following things have in common: brushing your... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you... Read More
Take My Commitment (to Your Biz) Quiz!
Starting and managing a successful small business takes time, energy,... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't... Read More
People Pleasing Postcards
Why are more businesses turning to full-color postcards as a... Read More
Business Marketing Strategy
The term business marketing strategy might sound like it is... Read More
Differentiate or Die
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
Hello, My Name Is . . . What Your Name Tag Says About You
When you attend networking functions, what kind of name tag... Read More
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or... Read More
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Successful Surveys: 10 Tips for Better Results
Why would you use an email or online survey when... Read More
How To Make More Money
The biggest crime in small businesses today goes unnoticed by... Read More
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study... Read More
The Words That Sell
What You Say, Who You Say It To, How you... Read More
Celebrity Product Placement: A Primer
With more and more companies wanting to integrate their products... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
Sum of Its Parts
I just spent a week at the beach with my... Read More
Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
Plant a Seed and Watch Your Business Grow
Do you have all the business you could possibly want... Read More
Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)
Used the right way and with the right audience, postcards... Read More
Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless... Read More
Timing and the Right Product Will Make Your Dreams Come True
Are you looking to erase your debt, buy that new... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant... Read More
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do... Read More
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be... Read More
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering.... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2
In the last issue we looked at 5 reasons why... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go... Read More
To Web or Not to Web?
Do I need a web site? That is the question... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
Small Business Pricing: Setting A Price For Your Product / Service
The importance of pricing can not be underestimated as incorrect... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
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