Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects.You can do this by creating what's... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing to produce measurable results, it's critical that every marketing dollar is invested wisely.That's why I'm surprised when I come across companies selling complex... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've got to constantly generate business/product ideas.If you've ever wondered how on earth those big corporations and companies generate wonderful and irresistible products plus powerful and revolutionary ideas, here are the 11 basic principle behind it all and the greatest of... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time... Read More
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just... Read More
Linking Features & Benefits
I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.For me, one came when I discovered means-end analysis, a marketing concept that helps us understand why listeners or readers might respond -- or not... Read More
To Web or Not to Web?
Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Some products/services are more suited to the web than others. Plus, a well designed... Read More
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this.If you get early adopters (Seth Godin would call them "sneezers") on board and they like what you have to say, they'll talk about your ideas. They'll share it with their friends,... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign... Read More
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Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
Features and Benefits Brainstorming
This is it what I use BEFORE I begin to... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss -... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8... Read More
Mortgage Marketing - How to Find Your Niche
Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More
The Illusion of Print Mail Services
If ever there was a lazy way to easy profits... Read More
Wooing Women With Packaging
In just one month three California vineyards have introduced new... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Great Marketing is Like Making a Great Movie
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ
How smart is your marketing? Do you follow the crowd... Read More
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising... Read More
Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants,... Read More
The Seven Deadly Sins of Ineffective Nametags
Your nametag can be your best friend. It can be... Read More
7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
The 5 Musts of Marketing
For most of the small business owners I work with,... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that... Read More
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There's... Read More
Are You a Marketing Octopus, or a Marketing Worm?
One of the greatest challenges to effectively marketing a business... Read More
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of... Read More
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a... Read More
15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market?... Read More
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
Top 5 Design Tips to Create Eye-Catching Marketing Materials
Great graphic design looks effortless, but it requires lots of... Read More
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
What You Need in Your Marketing Calendar
Marketing calendars are used by many businesses to help keep... Read More
Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2
In the last issue we looked at 5 reasons why... Read More
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and... Read More
Know Thy Competition
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More
Painless Marketing for People Who Hate to Market
Face it?you know you've got to do something to keep... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have... Read More
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just... Read More
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk... Read More
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