How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But did you know that it is also Kiwi Fruit Day, Laugh and Grow Rich Day, and Bonza Bottler Day(tm)? Each of these holidays was created by someone who wanted to commemorate or promote something. FYI-Bonza Bottler Day occurs each month... Read More

Dont Think Like A Package Designer - Think Like A Customer

Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs. Good designers keep up with the... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, brochures, and leaflets, billions of emails and... Read More

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems

At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, "We're going to skip doing the 30-second introductions today because mine's so bad and it doesn't work that it nauseates me." I thought to myself, WOW! I'd skip the next networking meeting until I'd worked out... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make easy money at home".Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.Let me give you an example. A few weeks ago an online entrepreneur asked me to... Read More

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to... Read More

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Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good... Read More

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results

The usual complaint from companies is that Marketing simply does... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

How To Get To The Top of The Marketing Food Chain

Are you tired of living off handouts from big-name marketers,... Read More

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important.... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More

Direct Mail Response Rates Mislead if You are Careless

I could tell you that the average temperature in the... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

Target Your Share of the 50-Plus Market

It's quite apparent that Americans are living... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

Private Practice Marketing: A Soaking Wet Marketing Marvel

Last week I took our two boys on an all... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

If You Can?t Answer This Question Your Business is Doomed!

How do you answer the seemingly easy question, "What do... Read More

Recipe for Success

Special event and a special recipe- hand it out on... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but... Read More

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy,... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing... Read More