Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline is important to a marketer. The author said that undisciplined people only live for today. He added that disciplined people use a little of their time for pleasure, and then invest the rest of their time in the future. Disciplined... Read More

What Are Focus Groups & How Do They Work?

Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.Focus groups are usually conducted by Market Research... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.Here are six simple steps for developing a news release program that extends your... Read More

The Top Seven Marketing Mistakes

In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.Of course, there can be one or several more causes that result in a business going "belly up."However, from what I've seen, marketing mistakes are by... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.You may think you've invited your customers. After all, you put up signs identifying your store, got... Read More

Three Simple Ideas That Increase Profit? FAST!

Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you... Read More

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business graphics, your product or services, etc...You... Read More

10 Packaging Tips That Will Make Consumers Buy Your Product

The customer is king/queen. We have all heard this mantra. It's up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.1) Understand the customer. The... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it... Read More

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.Acquisition letters (letters designed to acquire new donors) should be a vital part of your development program. Current donors... Read More

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Loan Officer Marketing ? How to Target the Right Agents

Once there was a loan officer, who marketed his services... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

Survival Strategies

1. Do the moneymaking things first.For an entrepreneur, generating income... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business... Read More

Developing A Focused Marketing Strategy

You want all of your marketing messages to have a... Read More

Make It A Threesome

What if -- every time you had a networking appointment... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is... Read More

Keep Costs Down and Keep the Marketing Strategy Simple

One of the biggest mistakes we could make as business... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Successful Marketing Through Seminars

One of the best ways for potential clients to find... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3

To read the beginning of this special report, you can... Read More

Why You Buy, Part Two

More of the findings of the recent studies in behavioral... Read More

Top Five Tips For Designing Marketing Strategies That Get Results

"But this won't work" said Steve. "I've tried it in... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

Meaning and Marketing -- The Links

You know who you are and what you want and... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

Youre Halfway There!...Or Not Part 1

The year is almost over and the last half of... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal.... Read More

Creating Your Unique Selling Proposition or USP

Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More