Client or Customer? There Really Is A Difference
Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference ? one that can have huge impact upon your long-term business.According to Merriam-Webster:Client: One that is under the protection of anotherCustomer: One... Read More
Determining Visitor Types
The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Success in many things we do is dependent on how fast we can process information in order to do... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now.Some of those letters probably make you want to whip... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn't have enough time for herself. She certainly doesn't have a lot... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly ? relatives, friends, ex-colleagues etc. Send each of them a friendly email or postcard to let them know what you're up to. Ask them for feedback,... Read More
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red,... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.The following three strategies... Read More
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Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips
There comes a time in every small businessperson's life when... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices.... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
Turbo-Charge Your Viral Marketing- Five Easy Ways
The world of marketing has changed. With increasingly better educated... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to... Read More
What?s Next? A Guide to Marketing Your New Business
Coming up with an idea, seizing the opportunity, and setting... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats).... Read More
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It... Read More
Who Is Your Market and Where Are They?
An important part of planning your business is to know... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone... Read More
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Direct Marketing Puts Information In The Buyer?s Hands
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
How to Put the Profit Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools... Read More
Secret Marketing Plan
Many people have asked me what was the secret to... Read More
Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a... Read More
10 Start Up Marketing Tips
This list has been compiled as a result of years... Read More
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
20 Power Marketing Tips
Use these powerful yet simple tips from the national best-seller,... Read More
Six Ways To Attract New Customers To Your Restaurant
Without new business, your restaurant won't be able to grow.... Read More
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we... Read More
How to Save Thousands on Your Marketing
Marketing can be expensive. It doesn't have to be, but... Read More
Mastering the ABCDs of Small Business Marketing & Selling
I believe that small business marketing and selling follows a... Read More
The Top Seven Marketing Mistakes
In my view, nearly all government statistics about reasons for... Read More
Understanding Survey Software Features
If you take a look at the features that different... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
New Years Revolution
No, that's not a typo in the title. Resolutions are... Read More
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to... Read More
What Your Customers Want
Your customers don't know what they want. And to assume... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
Plant a Seed and Watch Your Business Grow
Do you have all the business you could possibly want... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Painless Marketing for People Who Hate to Market
Face it?you know you've got to do something to keep... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many... Read More
Marketing Strategies: What Choices Do You Have?
Most business people want to see improvements in sales and... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More
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