B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the biggest bang for it's marketing buck.Here are five tips to help you do that:1. Offer an Electronic newsletterElectronic newsletters are easy to implement... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers.1. Make A Memorable ImpressionCreate a reason for prospects and customers to notice you ...and... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give... Read More

At the Speed of Light

How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say they... Read More

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit

Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. And it's even tougher to do in a letter. But it can be done. And your chances of receiving gifts in the mail increase once you employ some of... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links, you're not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What to do?It's not necessarily the method you're using, it may be the approach.If you know anything about... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any money in my internet business right now."Yes, it's sad to say but I hear this one from time to time. Let me be very frank with you. If you've already checked out my own top search rankings and still don't... Read More

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word.Today's tourism prospects are very busy. Decisions that influence purchasing decisions can be made in... Read More

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URL Everywhere? Offline Marketing For Online Success

Your URL (www) should be everywhere and more.I know many... Read More

Features and Benefits Brainstorming

This is it what I use BEFORE I begin to... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

New Years Revolution

No, that's not a typo in the title. Resolutions are... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More

Developing A Focused Marketing Strategy

You want all of your marketing messages to have a... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer... Read More

What is a Marketing Plan Anyway?

Building a business that grows steadily in size and profits... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

How to Put the Profit Producing Power of Couponing to Work for You

Coupons have proven themselves to be highly effective sales tools... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of... Read More

Get More Clients From Networking - Follow The Rules Of Dating!

If you're a business owner, you probably spend quite a... Read More

10 Simple Ways to Boost Your Sales IMMIDIATELY!

Alright you've got yourself a nice website with a great... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

15 Commandments Of Creating A Wealth Pulling Niche

Niches are like bathrooms; you never notice them until you... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Client Attraction Technique #3: Study the Competition!

One very powerful and cost-effective marketing strategy is to study... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More