Another Commercial? Dont Touch That Dial! Watch & Learn
When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines?If you do, you're missing a golden opportunity for increasing your business.When you pay... Read More
How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit
Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. And it's even tougher to do in a letter. But it can be done. And your chances of receiving gifts in the mail increase once you employ some of... Read More
Meaning and Marketing -- The Links
You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Just get on the road. That's all you have to... Read More
2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.I've used this technique for... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking... Read More
How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that ...and then asks the client to... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused. Find your gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about... Read More
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory.Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website. Right?The next thing I suggest is an employee survey.... Read More
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Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Your Marketing ? From The Couch To The Cash Register
When you put time or money into any marketing plan,... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been... Read More
Free Publicity for Restaurants
One of the best ways to get a restaurant free... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
How Simple, Small Changes Can Add Real Money To Your Pocket
I want to share with you a story. This story... Read More
The Most Important Marketing Principles of All Time
As you have probably experienced there is a lot of... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall... Read More
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is... Read More
Marketing Yourself and Your Business to Thriving!
We all watch the commercials on TV. We hear them... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time... Read More
The Importance of Interpersonal Communcation Skills
Interpersonal Communications is the transmission of information from one person... Read More
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place... Read More
Increase Your Sales By Following-Up
The difference between a successful business and one that just... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
Build A Successful Business By Staying Connected
Over the course of your business life you'll come in... Read More
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself,... Read More
The Key to Success
Good business is about communication... not just what you say... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires... Read More
Postcard Marketing Done Right
Say it with a post card. A well designed, colorful,... Read More
What Are People Buying Online?
Benefits, that's what!Whether you're selling in print or in person,... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
Joint Venture Marketing: What and Why
What is a Joint Venture? A joint venture is an... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
How to Measure the Benefit Your Product or Service Offers
Measuring the benefit of your product or service means putting... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
The Battle of Positioning -- Altruism or Paranoia?
Competition in the past has embodied such beliefs of "kill... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral... Read More
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who... Read More
How to Run a Successful News Release Program
Marketing public relations gives you cost effective ways to reach... Read More
Motivating Shoppers with Online Coupons (Part 2 of 2)
Last time we discussed how online coupons and promotion codes... Read More
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More
Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
How to Booste Your Profit Quickly
There are so many competitions by running business. So you... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing... Read More
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or... Read More
Consider Consumer Psychology
In your marketing efforts, be they on or offline, it's... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
The 7 Commandments of Marketing
Marketing is the key to success with any business, online... Read More
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