Logo Facts

What makes one logo better than another?Simplicity.A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn't have enough time for herself. She certainly doesn't have a lot... Read More

Selling To Your Affiliates

While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on... Read More

Trigger Button Marketing

Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons.By trigger buttons, we mean anything that the customer would find of peculiar value. It may be the quality of the product, the promptness of the delivery, the added perks in the offer, the after-sales... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life. In... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today's businesses invest much of their marketing budgets. According to EXPO Magazine, in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers,... Read More

Are Your Prospects Walking Out on You?

After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language.You can easily tell when the audience is engaged,... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it."What in the world does that mean? It means not every product online is... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where the meeting leader said, "We're going to skip doing the 30-second introductions today because mine's so bad and it doesn't work that it nauseates me." I thought to myself, WOW! I'd skip the next networking meeting until I'd worked out... Read More

When, Why, and How to Use Mailing Lists

Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly. Arm yourself withknowledge before embarking on a course like... Read More

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Market Yourself as the Expert

As a small business how do you compete with the... Read More

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

The Greatest Business Tips are FREE

The best way for someone to hang on to a... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

Build Relationships

Personal marketing makes it easier to sell, by building relationships... Read More

5 Reasons Your Marketing Communication is Falling Flat

One of my associates sent me a promotional email she'd... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus... Read More

Keeping Your Mailing List Clean and Efficient

Your mailing list retains its value best if... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

What You Must Know When Marketing Your Business

Marketing is both an art and a science. Anyone who... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

Viral Marketing

Viral marketing involves the use of surf-exchanges, and if you... Read More

Profitable Marketing Programs Part 2: Figuring Break Even Point

In Part 1 -- I discussed how to consider both... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products... Read More

Direct Mail Response Rates Mislead if You are Careless

I could tell you that the average temperature in the... Read More

How To Use The Og In All Of Us To Make More Money

5000 B.C. -- somewhere near a cave in MontanaOg the... Read More

Five Steps to a Web Site That Sells

I'm always amazed that people would spend months to develop... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

Earning the Right To Sell With Stats ? 10 Steps to Greatness

We could learn a thing or two from pro sports.Baseball... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

You Cannot - Not Market

Everything you do - or don't do sends a message... Read More

Use a Guarantee In Your Headline To Increase Trust

Sometimes you can use a guarantee effectively in your headline.... Read More