Marketing ? Like a Game of Chess

Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.In this case each "move"... Read More

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility. Rate each... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of... Read More

Who Is Your Market and Where Are They?

An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor... Read More

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit

Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. And it's even tougher to do in a letter. But it can be done. And your chances of receiving gifts in the mail increase once you employ some of... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the sit down dinner with the entire family. When these occasions due occur it's usually a holiday or a special occasion.What this means to... Read More

Whats In It For Me?

Sometimes, one of the most difficult things to teach beginning sales professionals is the difference between features and benefits. All too frequently, sales people list their product or service features, without articulating how those features will ultimately benefit that prospect or customer. Unfortunately, your prospects or customers are not always... Read More

Youre Halfway There!...Or Not Part 1

The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year?If you answered yes, congratulations! Keep reading for ideas that will help you stay on track.If you... Read More

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Small Business Bonzai Marketing

Do you own a small business? Do you wish to... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your... Read More

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word... Read More

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

Gain the exposure you need to succeed with these ten... Read More

Meaning and Marketing -- The Links

You know who you are and what you want and... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

Creative Emulation

In business we have a number of ways or tools... Read More

Ready, Fire, Aim!

You probably read my headline and thought, wait a minute,... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal.... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you´ve been around for a while, and maybe even... Read More

Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so... Read More

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?

With the increased challenges that all companies are faced with,... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results

The usual complaint from companies is that Marketing simply does... Read More

What Your Customers Want

Your customers don't know what they want. And to assume... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business... Read More

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey,... Read More

Alarming Marketing Trend

One key discipline of successful direct marketing has been to... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird... Read More

Getting New Clients - When Only a Few is More Than Enough

Many of the business owners I speak with are looking... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is... Read More

Your Marketing Plan - Prerequisite to Success

Marketing is a vital aspect of a business' operations. It... Read More

Youre Halfway There!...Or Not Part 1

The year is almost over and the last half of... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More

Promotional Pen - A Pen by any other Name?

Have you ever been among a group of people exchanging... Read More

The 5 Musts of Marketing

For most of the small business owners I work with,... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center At first you must think... Read More

Find the Goldmine Within Your Business

Doing a current customer breakdown can help you find the... Read More