Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss.... Read More
Money-Makers Secrets to Renting Profitable Mailing Lists
As an entrepreneur involved in selling and/or promotion ofsomething by Direct Mail, you should already know that mostimportant aspect of your mailing have to do with the sales letteror circular you send out, and the mailing list you use. Withthese thoughts in mind, and assuming you've got what... Read More
Marketing For Profit - 6 Critical Traits
Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If you are marketing for any other reason than 'for profit' ? STOP! That's right, stop right now. The only reason you market your business is to cause action: make more sales, make the phone ring (and make more sales), make... Read More
Increase Your Sales By Following-Up
The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made.One of the main reasons customers leave, change suppliers, or stop buying is because of apathy on the... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists ? who to mail to ? so that your mailing efforts... Read More
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of reasons... Read More
Meaning and Marketing - The Eye of the Storm
It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained on task and kept her Third Grade Pupils in line. But she doesn't have to work too hard at it. She weighs 200 Lbs and if she ever grabs you and shakes you, and you... Read More
How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Sounds like a good idea, right? Why not use the equity of your known brand to draw... Read More
For Market Breakthroughs, Put Timing on Your Side
In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. While this management style may produce some immediate short-term gains, it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone of long-term marketability.Successful enterprise building... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.Most of us today have... Read More
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Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in... Read More
Reach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's... Read More
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump's search for an apprentice turned... Read More
The Importance of a Marketing Plan
There aren't many things in life that you would get... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
The Building Blocks to Effective Marketing
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
If You Do No Other Preparation
Far too often we see small businesses rush into doing... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
Motivating Your Target
There's just no time to waste in a cyber day;... Read More
20 Power Marketing Tips
Use these powerful yet simple tips from the national best-seller,... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
7 Ways a Copywriter Can Help Your Business Succeed
Think you can't afford to hire a copywriter? Think again.... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
Marketing to the Affluent - with Wine
With its association to an affluent, sophisticated lifestyle, wine can... Read More
Why Target the Matures
The "Matures" are the generations that came along between 1909... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline... Read More
Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
6 Article Marketing Smarts: How To Get More Reprints And Exposure
Article marketing is the latest buzzword for marketers... Read More
What You Need in Your Marketing Calendar
Marketing calendars are used by many businesses to help keep... Read More
How to Use Flyers to Increase Your Business
What benefits will you get from flyers?Flyers are much different... Read More
How to Booste Your Profit Quickly
There are so many competitions by running business. So you... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I... Read More
How Do You Get Past The Gatekeeper?
The best joint ventures are with people in your own... Read More
Twelve Places to Buy a Mailing List
©2004 Jeffrey DobkinThere are two types of lists, determined by... Read More
Do You Know Where Your Email Address is Today?
Having people go to your website is not always easy:... Read More
Promotional Lanyards to Market Your Products and Services
It has become fairly common place to see Id badges... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Where Should I Network?
Building business relationships through networking is a great way to... Read More
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words,... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
Take My Commitment (to Your Biz) Quiz!
Starting and managing a successful small business takes time, energy,... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in... Read More
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters... Read More
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
The single biggest, non-renewable asset you have is your time.... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
Thinking About More Business
What does an old Russian joke have... Read More
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline.... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
Mission Position
Ahh, the mission statement. For some companies it simply describes... Read More
Wise Man Marketing
It's a sunny morning and you're sitting in your office.... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history,... Read More
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