Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing to produce measurable results, it's critical that every marketing dollar is invested wisely.That's why I'm surprised when I come across companies selling complex... Read More
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.Step #1 - Create a referral target market(s)... Read More
Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not?... Read More
Write Better Web Content
If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business... Read More
Nine Must-Do Positioning Steps
Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. The best positioning strategy for professional service firms is to... Read More
Telemarketers Dont Like Them? Heres An Idea For Ya!
Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we?Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale for you!So I'm sitting in my office one day and mind you... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. There are many reasons, and one of the biggest reasons is creating systems for things you... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant da da dant dant da da. (That's the theme from "Mission Impossible"...)FADE IN.Your mission, should you chose to accept it is to create a fail-proof proclamation, a road map, that not only serves ALL your business needs but also provides... Read More
Your Company Need More Marketing? Or Just Better Marketing?
Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This... Read More
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Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet... Read More
To Web or Not to Web?
Do I need a web site? That is the question... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I... Read More
Wife?s Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor,... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is... Read More
How To Market A Seminar
Have you ever left a seminar thinking: "I could have... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your... Read More
The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they... Read More
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ?... Read More
How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business... Read More
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
Money-Makers Secrets to Renting Profitable Mailing Lists
As an entrepreneur involved in selling and/or promotion... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another... Read More
Behold the Power of the Tip
You are an expert. You have lots of content -... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far?Must your... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Sales and Marketing: Can One Exist Without the Other?
Simply put the marketing people and the sales people depend... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business... Read More
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to... Read More
Five Steps to a Web Site That Sells
I'm always amazed that people would spend months to develop... Read More
Turning The Casual Scanner Into A Buyer
The world is full... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Large One?
Here's a proven, and truly easy way to start increasing... Read More
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing... Read More
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new... Read More
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you... Read More
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
5 Ways to Market for Immediate Results
Sales are down, and I need more customers now! Sound... Read More
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
CRM Star Wars: When Marketing is from Venus and IT is from Mars
Inherent tensions exist between marketing and IT. This is often... Read More
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
Postcards ? Picture Perfect Promotion
There is a simple but almost mystical law which governs... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing... Read More
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