Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.Hello, my name is Rich Harshaw; I'm the CEO of Y2Marketing, the nation's leading marketing consulting and fulfillment agency. What I want to do in this... Read More
7 Tips to Grab New Clients
As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business?Some professionals dismiss online articles because they lack the prestige of the Wall Street Journal... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses.The following case study... Read More
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1. Talking too much.Enthusiasm sells! But don't talk too much... Read More
Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.The most well-known reply device is the business reply card. But today it could... Read More
The Importance of a Marketing Plan
There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.This is how you do it:1. Figure out how much... Read More
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with... Read More
Universal Principals That Guide Business Growth
Universal principals are those "self-evident" truths that have guided brilliant minds and withstood the test of time.Today, however, most of us forget to apply them consistently. As a reminder, here are a few Universal Principals based on genius thinking past and present that Baby Boomer Business Owners can use to... Read More
Marketing Planning Made Simple - Another Small Business Power Tool
Marketing planning must be really difficult and complex, otherwise why would there be so many books written on the subject ? right?Well, I'm just enough of a skeptic to believe that many of these books were designed more to make money for their publishers and authors than to make marketing... Read More
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Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Marketing Strategies: What Choices Do You Have?
Most business people want to see improvements in sales and... Read More
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a... Read More
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is... Read More
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing... Read More
The M-Word
It was a real eye-opener to hear the perceptions people... Read More
Get More Clients From Networking - Follow The Rules Of Dating!
If you're a business owner, you probably spend quite a... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
The Secret to Adding Credibility to Your Business ? Testimonials!
You may not realize it, but you already have a... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an... Read More
Attracting Clients With Incremental Marketing
Do you ask prospective clients to go too far?Must your... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
Budget Marketing: Managing Your Marketing Money Wisely!
There's a saying that half of all marketing efforts are... Read More
5 Ways to Market for Immediate Results
Sales are down, and I need more customers now! Sound... Read More
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe... Read More
Signage for Mobile Car Wash Vehicles
If you are in the mobile car wash business and... Read More
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does... Read More
Turbo-Charge Your Viral Marketing- Five Easy Ways
The world of marketing has changed. With increasingly better educated... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
Words that Sell
We all know the English language contains hundreds of thousands... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
CD ROM Business Cards - Offline Marketing For Online Promotion
It's a great concept, - and it has a 'cool... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
Raise Your Income!
How often do you sit around and wonder how to... Read More
How To Bond With Customers So That They Stay With You Longer
How many of your customers are loyal customers? More importantly... Read More
The Importance of Interpersonal Communcation Skills
Interpersonal Communications is the transmission of information from one person... Read More
Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
7 Ways a Copywriter Can Help Your Business Succeed
Think you can't afford to hire a copywriter? Think again.... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
Basic Brand Building
A brand is the essence of who you are. The... Read More
Take The Test: Does Your Marketing Copy Sell?
Your marketing materials must grab your prospect's attention long enough... Read More
Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
Donors will stop responding to your fundraising letter appeals for... Read More
FREE Means MORE Business
Why give freebies?We have all seen freebies at trade shows... Read More
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by... Read More
So You Want To Cut The Crap And Get Into The Money?
So, you´ve been around for a while, and maybe even... Read More
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)
Used the right way and with the right audience, postcards... Read More
Budget Marketing: Managing Your Marketing Money Wisely!
There's a saying that half of all marketing efforts are... Read More
Are You Overlooking Your Hidden Profit Centers?
There are other names given to "Back-End Selling". You may... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you're creating a sales letter, a brochure, a newsletter,... Read More
Marketing Strategies: What Choices Do You Have?
Most business people want to see improvements in sales and... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
Referrals - How to Get Them
Referrals are an extension of Networking. If people like you... Read More
The 30 Incredible Ways To Sell Your Products Now and Sell More
How to sell more and sell quickly online for your... Read More
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