Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down... Read More
One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have... Read More
During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one. Macy's Thanksgiving... Read More
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The... Read More
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's... Read More
Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf... Read More
Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have... Read More
Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. The newest study made by DoubleClick.com about how much more considered... Read More
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear Friend."After all, when was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Friend letter are dead. So let's bury the Dear Friend letter together.I... Read More
To be your own marketing expert you first need to know where to begin. It's no good learning how to be a good copywriter, if you don't know what medium is best to promote your work through.So the first step of marketing success is understanding what strategies are available for... Read More
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Real estate marketing is a lot simpler than most Realtors... Read More
Multi-level marketing is really a partnership. You go into... Read More
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Many service business owners these days are "giving away" their... Read More
It is very important to regularly monitor your advertising activities... Read More
Your market is who you want to reach. Your customer.... Read More
I spend a lot of my time reading books and... Read More
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Before I compare today's online advertising with traditional media advertising... Read More
Every January, trade publications put out a list... Read More
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I often wonder how the practice began of pretending to... Read More
Differentiation, niche marketing, and positioning. These and other related business... Read More
In early 1992, President George H.W. Bush was riding high.... Read More
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Steps and tips on marketing your business to the government.Fact:... Read More
Many professional copywriters estimate that the headline contributes to 80%... Read More
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A while back a small business owner paid me a... Read More
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Powerful Marketing has become elusive to many companies seeking strong... Read More
The purpose of business is to create and retain a... Read More
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What?!? Sabotage your own success? Who would do that? Well,... Read More
Imagine having at your disposal a means to immediately inform... Read More
The highly entertaining Donald Trump's search for an apprentice turned... Read More
It's crucial to know your prospects if you want to... Read More
Buying your promotional products and corporate apparel online provides five... Read More
Copywriters that try to be clever, humorous, abstract, or use... Read More
I think selling and marketing today often feels a bit... Read More
A business card makes a statement about who you are... Read More
Have you read anything in the news lately about childhood... Read More
There are basically two ways in which you can either... Read More
Here's the deal: advertisement is not marketing. It's like saying... Read More
Are you getting referrals from you customers? If not, you... Read More
Small companies that rely on business-to-business sales often find it... Read More
Coupons have proven themselves to be highly effective sales tools... Read More
Promotions are everything you do to let your customers know... Read More
Your URL (www) should be everywhere and more.I know many... Read More
A little advice about using leads that you purchase from... Read More
The Marketing Plan section of the business plan demonstrates how... Read More
Brochures are one of the oldest marketing weapons in the... Read More
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If yours is a small business and you have big... Read More
December is a month in which many organizations make plans... Read More
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Networking on the Internet is the same as networking in... Read More
Social scientists have proven that people experience what they come... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
In the world of business, marketing is often conveyed as... Read More
How Colors Effect Our Emotions?One of the most interesting things... Read More
If you are operating a business from your home and... Read More
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
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