How to Use Your Newsletter to Research Your Market
A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. Therefore, they compromised... Read More
How Do You Get Past The Gatekeeper?
The best joint ventures are with people in your own network ? those that already know, like and trust you. However, there's nothing to stop you from partnering with "cold" contacts ? those you've never associated with before, and you would therefore need to build a relationship with. This simply... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time... Read More
The Art of the Business Card
Use a business card as a note pad for recording important information.I am sometimes asked why I make such use of business cards. My reply is that they are easy to transport and I do not need an extra envelope. I particularly make use of others' business cards for taking... Read More
How to Use Flyers to Increase Your Business
What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they... Read More
5 Steps To Help Fail-Proof Your Growing Service Business
Business startup and failure rates are scary...In The USA...- Every Year Over 1 Million People Start A Business- By The End Of The First Year 40% Of Them Will Be Out Of Business- Within 5 Years More Than 80% (800,000) Of These Businesses Will Have Failed(Source: The eMyth Revisited, Michal... Read More
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Therefore, to start and succeed in a mail order business of your own,... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. And well you may, but strategy as a concept is just like love: much used and little understood. Many businesses (and that... Read More
Customizing Booklets By Industry or By Company
Customizing booklets can be done by industry or by company."110 Ideas for Organizing Your Travel Business Office" or "110 Ideas for Organizing Your Beauty Salon" or "110 Ways for Organizing Your Fitness Center" are examples of customizing a generic booklet about organizing your business life according to specific industries."110 Ideas... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the... Read More
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John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how... Read More
Marketing is More Than a Token Process
"Necessity is the mother of invention!" The first time I... Read More
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More
Have You Captured Me Today?
There are many Web sites I visit every day and... Read More
First to Market Theory
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
Marketing Strategies: What Choices Do You Have?
Most business people want to see improvements in sales and... Read More
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
A Great Marketing Model ? Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a... Read More
How to Leverage Your Most Powerful Marketing Tool
Second in a series of three articles:What if you could... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you're creating a sales letter, a brochure, a newsletter,... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
Increase Your Profits Through Customer Loyalty
The job of convincing your existing customers to spend higher... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you... Read More
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a... Read More
The Top Seven Marketing Mistakes
In my view, nearly all government statistics about reasons for... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
Did You Know Your Mind-Set IS Your Problem?
How To Save Yourself From The Pits of Marketing Cyber... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Earning the Right To Sell With Stats ? 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball... Read More
Gaining Business Intelligence
A white paper on how companies should analyse customer data... Read More
Creating Your Own Lead Capture Pages
Having a downline can be golden. A downline is a... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
Build Your Business Through Networking
Here's one of the most important success principles you'll ever... Read More
After Your Postcard Mailing: Follow Up with Finesse
I've heard a lot of people lament the fact that... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for... Read More
Online Mentorship Programs: Cash in on Your Expertise
Whether you're a former retail store owner known for your... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
12 Lessons I Picked Up from Attending Seminars
So you just dropped a tidy sum to attend a... Read More
The Words That Sell
What You Say, Who You Say It To, How you... Read More
2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase... Read More
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show,... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Your Plan For Marketing Success
The most important, yet overlooked aspect of marketing is an... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood... Read More
Are You a Marketing Octopus, or a Marketing Worm?
One of the greatest challenges to effectively marketing a business... Read More
Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers
Marketing is actually very simple. It involves telling people what... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business... Read More
Marketing Success Defined
How do you personally define success? High income? Substantial net... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Competitive Research and Google
It all started out with an email message: "I am... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
Features and Benefits Brainstorming
This is it what I use BEFORE I begin to... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Writing Sales Letters That Sell
The most important part of any marketing you do is... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to... Read More
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients... Read More
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