Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.The goal of the front of the... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.Direct Response can be entertaining. It doesn't have to sound like a used car salesman... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In... Read More
Marketing vs Selling - Why Theres A Difference
Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them.In the high tech world of today, much of what we consider marketing is very... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling... Read More
Promotions for Mobile Detailers
Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Success in many things we do is dependent on how fast we can process information in order to do... Read More
FREE Means MORE Business
Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people... Read More
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Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing
A marketer whose advice I generally respect recently published an... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big... Read More
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works... Read More
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service... Read More
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new... Read More
You Cannot - Not Market
Everything you do - or don't do sends a message... Read More
The Words That Sell
What You Say, Who You Say It To, How you... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
Top 5 Design Tips to Create Eye-Catching Marketing Materials
Great graphic design looks effortless, but it requires lots of... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
Small Business Marketing Tip - Focus on a Niche or Target Market
I think selling and marketing today often feels a bit... Read More
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
Have Something Good To Say
If you don't get this right, you can just forget... Read More
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and... Read More
Marketing On The Cheap: Speak Out!
No matter what business you are in, you probably have... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to... Read More
Tooting Your Own Horn
"If he who has a thing to sell Goes and... Read More
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme
Want a big boost in response and quick sales from... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
Sales and Marketing: Can One Exist Without the Other?
Simply put the marketing people and the sales people depend... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
How to Booste Your Profit Quickly
There are so many competitions by running business. So you... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird... Read More
Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake
Effective customer newsletters find the right mix of promotional and... Read More
The YOU Factor
I don't mean you, I mean the YOU that is... Read More
Beyond Fear And Greed: Emotions That Sell
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site... Read More
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who... Read More
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider:... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a... Read More
Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
As discussed in part 1 of this article, "Your Private... Read More
How To Achieve Success With Your Own Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to... Read More
Marketing Gurus : Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority... Read More
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies,... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of... Read More
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have... Read More
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