Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.The goal of the front of the... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.Direct Response can be entertaining. It doesn't have to sound like a used car salesman... Read More

Boost Profits: Market to the Gay Community

Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them.In the high tech world of today, much of what we consider marketing is very... Read More

Mortgage Marketing and Advertising ? The Magical Ingredient

Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time... Read More

How Can I Break Into Cliques?

Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Success in many things we do is dependent on how fast we can process information in order to do... Read More

FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people... Read More

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Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More

You Cannot - Not Market

Everything you do - or don't do sends a message... Read More

The Words That Sell

What You Say, Who You Say It To, How you... Read More

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey,... Read More

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of... Read More

Target Your Market

Your market is not everybody, as so many small businesses... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However,... Read More

Have Something Good To Say

If you don't get this right, you can just forget... Read More

Fail Your Way To Small Business Marketing Success!

Are you willing to fail your way to great marketing... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and... Read More

Marketing On The Cheap: Speak Out!

No matter what business you are in, you probably have... Read More

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems

At first glance, nothing seems more chaotic than a trade... Read More

How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz

It's crucial to know your prospects if you want to... Read More

Tooting Your Own Horn

"If he who has a thing to sell Goes and... Read More

The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

Is your marketing plan dull, flat, and downright boring? Is... Read More

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

5 Reasons Your Marketing Communication is Falling Flat

One of my associates sent me a promotional email she'd... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1

In the following 'special report,' I will reveal some very... Read More