Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.The goal of the front of the... Read More
There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.Direct Response can be entertaining. It doesn't have to sound like a used car salesman... Read More
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of... Read More
First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In... Read More
Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them.In the high tech world of today, much of what we consider marketing is very... Read More
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time... Read More
Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling... Read More
Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto... Read More
Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Success in many things we do is dependent on how fast we can process information in order to do... Read More
Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people... Read More
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During the holidays, folks everywhere shop many long hours to... Read More
A marketer whose advice I generally respect recently published an... Read More
If yours is a small business and you have big... Read More
I've discovered a really fantastic way to discover what works... Read More
So how do you effectively market your product or service... Read More
If you want your business to grow and attract new... Read More
Everything you do - or don't do sends a message... Read More
What You Say, Who You Say It To, How you... Read More
So... you spend time and effort putting together a survey,... Read More
Great graphic design looks effortless, but it requires lots of... Read More
Your market is not everybody, as so many small businesses... Read More
I think selling and marketing today often feels a bit... Read More
Before you create your postcard, do a little planning. Ask... Read More
For most businesses, making a sale is all important. However,... Read More
If you don't get this right, you can just forget... Read More
Are you willing to fail your way to great marketing... Read More
Most entrepreneurs first write their business plan and then develop... Read More
Do you have a website? A Web Newsletter? A mailing... Read More
Do you ever wonder if you could be doing a... Read More
It is easy to focus on what remains outstanding and... Read More
No matter what business you are in, you probably have... Read More
At first glance, nothing seems more chaotic than a trade... Read More
It's crucial to know your prospects if you want to... Read More
"If he who has a thing to sell Goes and... Read More
Is your marketing plan dull, flat, and downright boring? Is... Read More
Want a big boost in response and quick sales from... Read More
This is how the conversation went on my follow-up visit... Read More
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
What is the single biggest fear of teenagers, business owners... Read More
One of my associates sent me a promotional email she'd... Read More
THE GREAT MAIL ORDER MYTH There are a number of... Read More
It is very important to regularly monitor your advertising activities... Read More
In the following 'special report,' I will reveal some very... Read More
As a small business owner, you are grateful for all... Read More
Simply put the marketing people and the sales people depend... Read More
"Buy this magazine or we'll shoot the dog," went a... Read More
The following tips have come from a wide variety of... Read More
There are so many competitions by running business. So you... Read More
So you've decided to start publishing an e-newsletter, or you'd... Read More
Timing is everything. Hate to be late? The early bird... Read More
Effective customer newsletters find the right mix of promotional and... Read More
I don't mean you, I mean the YOU that is... Read More
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
Is your business experiencing a summer time slump? Traditionally only... Read More
You can't put up a beautiful (or any) web site... Read More
Marketing is both an art and a science. Anyone who... Read More
You've heard variations of that saying your entire life. Consider:... Read More
Alright you've got yourself a nice website with a great... Read More
You want all of your marketing messages to have a... Read More
As discussed in part 1 of this article, "Your Private... Read More
Writing and publishing a successful newsletter is perhaps the most... Read More
Printed material is just as important today as it was... Read More
Entering into Global markets is a great way to organically... Read More
Things have to change. Cross selling is not going to... Read More
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
Don't get me wrong. I certainly don't think the majority... Read More
I'm a marketing consultant and at one of my client-companies,... Read More
None of us have enough time in the day to... Read More
I met Sue at a recent networking event. She is... Read More
According to the Center for Exhibition Industry Research (the trade... Read More
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
The advantages of using direct mail to promote your home-based... Read More
First I want to welcome you to part two of... Read More
Most of the service providers I've worked for or with... Read More
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
What's a small business owner to do if they have... Read More
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