A Successful Solution: 10 Things to Consider
A provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives. Your first-iteration plan to reach them should be in place. This now seems like an ideal time to rethink the whole thing, doesn't it? After all, one of... Read More
Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake
Effective customer newsletters find the right mix of promotional and 'real' content to maximize readership.It's that time of year when the old college roommate sends 'round his or her annual holiday newsletter. Admit it, you're happy to hear from them, but it's usually too long and it's all "me, me,... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting... Read More
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you. If you are thinking of advertising in a newspaper for example, consider how many of your competitors are in the same paper. If you don't see any... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list your nameunder this directory... "Commission Circulars Wanted"... List your name under this classification and dealers will mailbundles of circulars to you with a blank space at the bottom ofthe ad in which you stamp your name. You mail these out... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher. Last week she knew that she wanted to be an Olympic swimmer. This week she knows that she wants to be... Read More
Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today
Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This... Read More
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?Have... Read More
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Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well,... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was... Read More
Why You Buy
Behavioral economics is a new science that sheds light on... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
First Steps to Developing a Marketing Plan
Direct Mail . . . Newspaper . . . Radio... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale... Read More
Postcards Work
What's the fastest, simplest and cheapest way to promote just... Read More
Determining Visitor Types
The trade show floor is full of different types of... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote... Read More
Know Thy Competition
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high.... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your... Read More
Networking the Media
The media is a business's absolute best friend. It is... Read More
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask... Read More
Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics... Read More
How to Win a Price War
Any economics student can tell you that price is a... Read More
How to Market and Protect Your New Ideas
The intellectual property transfer market is now estimated to be... Read More
The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?
If you want to reduce waste and grow your business... Read More
The Building Blocks to Effective Marketing
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG.... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
New Years Revolution
No, that's not a typo in the title. Resolutions are... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
Free Publicity for Restaurants
One of the best ways to get a restaurant free... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
How to Expand Your Target Markets
Are your products or services geared towards only one target... Read More
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can... Read More
To Web or Not to Web?
Do I need a web site? That is the question... Read More
Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
21 Must-Have Web Site Elements
Your Web site should be the cornerstone of your client... Read More
Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you... Read More
How Would You Handle This?
We have been talking about choosing groups to participate in... Read More
5 High-Impact Marketing Tips
Here are 5 high-impact marketing tips you can use to... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
How to Create a Countdown Marketing Calendar
Just like there are reverse dictionaries, there is a reason... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Simplicity In Marketing
In a world that is spinning out of control; with... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your... Read More
Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across... Read More
Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!
We live in a world that for many has become... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
Your Marketing Message
Your message is first among your weapons in the battle... Read More
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business... Read More
First Steps to Developing a Marketing Plan
Direct Mail . . . Newspaper . . . Radio... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of... Read More
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